The amount of social content out there is insane. To attempt to compete with the never-ending barrage of photos, videos, blog posts, infographics, etc. on the web and connect with your target audience is a daunting task to say the least. You never really know what will connect and what will disappear in the social ether forever. I mean, who would have thought Grumpy Cat would be a thing? In order to make a dent in this crazy content-filled world, you need to be able to adapt, and do it quickly.
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