Lessons from a Theatre Company @FahyProductions | @derry2013 /∞ | City of #Culture Legacy

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Can Inbound and Content Marketers , Growth Hackers, Social Media Managers, Community Engagement Officers all learn lessons from local community theatre? Yes! Think of your content streams & campaigns in terms of chapters in a play, you will soon realise that there is magic in engaging with your audience and driving a message and waiting for their reactions. A production company like Fahy Productions has a core aim; “To stage Northern Irish voices and confront social issues in rural and urban communities which can be brought to an International audience.” This production company and the teams that work with them understand the craft that has been built within these multi-skilled teams. From design, to build, rehearsal and performance: it brings together a nexus point of Commerce & Art, through storytelling and Culture.

” It’s the glue between us and the audiences. Lets generate engagement and ignite conversations within our community. Lets do it ourselves, Lets light the fire.” –  JP Conaghan

Fahy Productions are a theatre company based in Northern Ireland which strive to produce new and innovative theatre whilst exposing social issues. Together we work to create breath-taking plays to satisfy an audience’s theatre needs. Design and build productions of any scale, size or dimension for theatre. Fahy Productions also offer Artistic Design, Production & Delivery Services.

With Digerati never really being disconnected anymore, the mobile device enables great content from personal networks, to be appear at the press of a button. Now, we have the ability to read, watch or listen to stories, anytime and anywhere. With the upcoming House of Cards Season Two and VGHS Season 3, these audiences know what they want.

Robert De Niro and Jane Rosenthal have spoken about the effect of technology on storytelling and filmmaking. De Niro called video-sharing app Vine an “interesting thing,” and seems open to the possibility that it could be a very clever and creative tool.

“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.” – Robert De Niro

Last year’s Tribeca festival featured a Vine competition where users can submit their six-second videos for consideration in a wide range of categories.  So these stories didnt exist in this capacity 12 months ago. The content, experiences & conversations were non existent. Now, because the cost of creation and production has been lowered, we have a convergence of owned, earned, shared, paid media.

So how do we differentiate the content? The real value is in the craft of how the story is told. These are the ideas, discussions and conversations that intrigue and engage with the audience. If you are in Derry, I recommend you see some of this great content and attend this upcoming show  ‘All There Is’ more information below.

All There is –  10 February 2014 – 15 February 2014

TIME : 8:00pm, VENUE: The Playhouse Theatre, One of Ireland’s leading multi-disciplinary community art resource centres.

WEBSITE http://www.derryplayhouse.co.uk  BOX OFFICE: 028 71 268027 , EMAIL : info@derryplayhouse.co.uk

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