I recently came across an article about Rand Fishkin stepping down as CEO of Moz to focus on other areas of the business. Earlier in the year, I sat with a team member discussing the industry as we were trying to identify a good match for one of the products we were working on. So we were going through the Who, What, Where, Hook, Trend process in order to build a better picture of who his audience really is. This is a vital part in any good prospecting or Lead Generation exercise. Anyways, so the news came out that he was stepping down, and I decided to celebrate his time as CEO at Moz, look forward to what hes gonna do next and importantly the impact that his #Content #Marketing #Manifesto has had. Thats the #bottomline cuz @randfish #saidso
Content Marketing Manifesto Legacy
“If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto.” – Leo Widrich
After seeing his slidedeck before in 2012, I realised that a part of BufferApps success had been its transparency, its openness to be moulded and its ability to listen and change to the market. Back in 2012 the Buffer App Team completely changed the direction and content of their blog.
“We went from writing articles ”relevant to current customers,” to writing content ”relevant to anyone who interacts with potential customers.” – Leo Widrich
Since then, alot has happened with BufferApp and you should also note that they embrace change and are not afraid to break new ground … HARD!
This manifesto is still relevant today and I hope you will also make the pledge!