The Greatest #Game on Earth | Is it #Content #Marketing #Gold ?


FIFA World Cup Brazil 2014 has just had its trailer released. EA sports, its in the Game. I’m transported to back to the Hyatt Regency Newport Harbour, Rhode Island. This is were I woke up my bro Peter to watch the 7:30am World Cup 2002 final. I had my Brazil top on and was amazed to experience the team win.


I’m very excited about the upcoming summer events. I will be wearing the yellow shirt in support of Brazil to win again.

Make It Happen

I have grown so much in the past 12 years (sometimes it does just feel like I only grew a beard and that’s it!) Since that trip I realised that if you want something inn life, you need to get up and go make it happen. More than that you need to continual improve, reassess goals and change.

Change to Improve, Change often to Perfect

I’m going to be tracking how technology is integrated into the global fan experience. I’m very hopeful that there will be a brand new global World Cup community experience. I hope.

I will create a video series on some of the innovations & apps that are being used by various developers during the games. I hope action replays, slow motion, 3D analysis will all be available via my Nexus 5. I hope that the commentary/broadcast model will evolve to quick audience engagements during the game.

Bonus Things Huzzah

Nostalgia has a big part to play in my gut reaction to buy a new PlayStation, TV & grab this new game in anticipation of the same buzz.

World Cup Fever will hit, how fast and how saturated will depend on the Content Strategy of their News updates, Mini-games, push notifications and realtime multi angle live feeds.

The Internet & entertainment  or Intertainment have changed so much in 4 years! I now expected three or four apps and a YouTube channel…. What else?

Being a utility, providing players, teams, stadiums and events with ways to connect with fans! I will be writing blog insights & recording my thoughts I along the journey until Sunday July 13th 2014 🙂


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