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Hard selling through many digital mediums is quickly becoming an activity of the past. In the connected age we now live in we find the world changing at a relentless rate on a daily basis where story telling, genuinely useful content and engaged social media followings are now crucial online.
Content Marketing seeks to build consumer affinity regardless of industry and draw a customer in closer to a company brand with genuinely useful and engaging information.
With so much info available on the web to the consumer today it is becoming imperative for Irish businesses to distinguish themselves with unique content relevant to their industry in order to stand out from the considerable online crowd.
There are many effective techniques to market your brand using content like:
• An Engaging Website • Blogging • Infographics • Quality and Relevant Landing Pages • Social Media Competitions • Microsites • Quizzes • FAQ’s • Native Advertising • Videos • Photos • White Papers • E-Books • Cartoons • Memes • SlideShare Presentations • Webinars • Podcasts
Thanks to the digital age we now live in sales/conversions acquired from web traffic as a result of content marketing campaigns can now be tracked, credited and measured effectively using different online attribution models now available.
This provides a more accurate way then ever before to quantify the value of investing in different digital advertising mediums. Ultimately this brings commercial justification to content marketing allowing for informed decisions on budget allocation allowing you to maximise your ROI from your digital spend.
Effective content marketing can help with improved SEO and social engagement resulting increased brand awareness with a more loyal type of consumer resulting in more targeted online traffic – generating more leads – ultimately increasing sales. #ContentIsKing
Irish Content Marketing : http://www.linkedin.com/groups/Irish-Content-Marketing-7460845My
LinkedIn Profile: http://www.linkedin.com/in/nialldoranMy