Topical RealTime Marketing | @mcwilliamph #realtimemarketing

RTM can bring lots of value to brands that grasp the moment. You can get to the heart of a conversation with the right hashtag. Here are some tips The McWilliam Park Hotel have found to be successful.

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Irish Content Marketing


Join the Discussion on LinkedIn #IrishContent #Marketing
Hard selling through many digital mediums is quickly becoming an activity of the past. In the connected age we now live in we find the world changing at a relentless rate on a daily basis where story telling, genuinely useful content and engaged social media followings are now crucial online.

Content Marketing seeks to build consumer affinity regardless of industry and draw a customer in closer to a company brand with genuinely useful and engaging information.

With so much info available on the web to the consumer today it is becoming imperative for Irish businesses to distinguish themselves with unique content relevant to their industry in order to stand out from the considerable online crowd.
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There are many effective techniques to market your brand using content like:

• An Engaging Website • Blogging • Infographics • Quality and Relevant Landing Pages • Social Media Competitions • Microsites • Quizzes • FAQ’s • Native Advertising • Videos • Photos • White Papers • E-Books • Cartoons • Memes • SlideShare Presentations • Webinars • Podcasts

Thanks to the digital age we now live in sales/conversions acquired from web traffic as a result of content marketing campaigns can now be tracked, credited and measured effectively using different online attribution models now available.

This provides a more accurate way then ever before to quantify the value of investing in different digital advertising mediums. Ultimately this brings commercial justification to content marketing allowing for informed decisions on budget allocation allowing you to maximise your ROI from your digital spend.

Effective content marketing can help with improved SEO and social engagement resulting increased brand awareness with a more loyal type of consumer resulting in more targeted online traffic – generating more leads – ultimately increasing sales. #ContentIsKing

Irish Content Marketing : http://www.linkedin.com/groups/Irish-Content-Marketing-7460845My
LinkedIn Profile: http://www.linkedin.com/in/nialldoranMy
Twitter: http://twitter.com/NiallerDoran

#IrishContent #Marketing



Wearables: Is this the Next Generation or just a packet release? @scobleizer

There is a buzz of excitement in the wearables landscape at the moment as Google announce their next round for the Explorer Program.

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Glass & the program is designed for people who want to get involved early and help shape the future of Glass. There are currently a number devices helping make up and control the Internet of Things; from fitness bands and anklet baby monitors, to smartwatches and other devices using Android Were 

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Expanding little by little. Too little too late?

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Google Glass reviews were good, but is it hard to explain, unless you part with $1,500 for a prototype product? And the earliest advocates, like Robert Scoble, have turned away from it dues to lack of updates / transparency about its roadmap.

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Initial concerns of it not being a fashion item are understandable. Have they done it this time? They are experimenting with different ways of bringing new Explorers into the program. You can sign up here and they will let you know if a spot opens up. 

Ok, so in conclusion, have a look at the website, sign up & ignore Robert Scobles descension. Then go ahead and shell out your $1,500 for this second stab at the computer on your face. I’m gonna stay here and Watch for the next big thing. Is it the right time to buy into wearables!?

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The Greatest #Game on Earth | Is it #Content #Marketing #Gold ?

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FIFA World Cup Brazil 2014 has just had its trailer released. EA sports, its in the Game. I’m transported to back to the Hyatt Regency Newport Harbour, Rhode Island. This is were I woke up my bro Peter to watch the 7:30am World Cup 2002 final. I had my Brazil top on and was amazed to experience the team win.

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I’m very excited about the upcoming summer events. I will be wearing the yellow shirt in support of Brazil to win again.

Make It Happen

I have grown so much in the past 12 years (sometimes it does just feel like I only grew a beard and that’s it!) Since that trip I realised that if you want something inn life, you need to get up and go make it happen. More than that you need to continual improve, reassess goals and change.

Change to Improve, Change often to Perfect

I’m going to be tracking how technology is integrated into the global fan experience. I’m very hopeful that there will be a brand new global World Cup community experience. I hope.

I will create a video series on some of the innovations & apps that are being used by various developers during the games. I hope action replays, slow motion, 3D analysis will all be available via my Nexus 5. I hope that the commentary/broadcast model will evolve to quick audience engagements during the game.

Bonus Things Huzzah

Nostalgia has a big part to play in my gut reaction to buy a new PlayStation, TV & grab this new game in anticipation of the same buzz.

World Cup Fever will hit, how fast and how saturated will depend on the Content Strategy of their News updates, Mini-games, push notifications and realtime multi angle live feeds.

The Internet & entertainment  or Intertainment have changed so much in 4 years! I now expected three or four apps and a YouTube channel…. What else?

Being a utility, providing players, teams, stadiums and events with ways to connect with fans! I will be writing blog insights & recording my thoughts I along the journey until Sunday July 13th 2014 🙂

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GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.

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#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the 24hoursofhappy.com video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.

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Hey @UntitledAirlane ! Its not Rocket Science. Give us free #WiFiFlight #theinternet via @wififlight

Not Rocket Science

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Lessons from a Theatre Company @FahyProductions | @derry2013 /∞ | City of #Culture Legacy

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Can Inbound and Content Marketers , Growth Hackers, Social Media Managers, Community Engagement Officers all learn lessons from local community theatre? Yes! Think of your content streams & campaigns in terms of chapters in a play, you will soon realise that there is magic in engaging with your audience and driving a message and waiting for their reactions. A production company like Fahy Productions has a core aim; “To stage Northern Irish voices and confront social issues in rural and urban communities which can be brought to an International audience.” This production company and the teams that work with them understand the craft that has been built within these multi-skilled teams. From design, to build, rehearsal and performance: it brings together a nexus point of Commerce & Art, through storytelling and Culture.

” It’s the glue between us and the audiences. Lets generate engagement and ignite conversations within our community. Lets do it ourselves, Lets light the fire.” –  JP Conaghan

Fahy Productions are a theatre company based in Northern Ireland which strive to produce new and innovative theatre whilst exposing social issues. Together we work to create breath-taking plays to satisfy an audience’s theatre needs. Design and build productions of any scale, size or dimension for theatre. Fahy Productions also offer Artistic Design, Production & Delivery Services.

With Digerati never really being disconnected anymore, the mobile device enables great content from personal networks, to be appear at the press of a button. Now, we have the ability to read, watch or listen to stories, anytime and anywhere. With the upcoming House of Cards Season Two and VGHS Season 3, these audiences know what they want.

Robert De Niro and Jane Rosenthal have spoken about the effect of technology on storytelling and filmmaking. De Niro called video-sharing app Vine an “interesting thing,” and seems open to the possibility that it could be a very clever and creative tool.

“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.” – Robert De Niro

Last year’s Tribeca festival featured a Vine competition where users can submit their six-second videos for consideration in a wide range of categories.  So these stories didnt exist in this capacity 12 months ago. The content, experiences & conversations were non existent. Now, because the cost of creation and production has been lowered, we have a convergence of owned, earned, shared, paid media.

So how do we differentiate the content? The real value is in the craft of how the story is told. These are the ideas, discussions and conversations that intrigue and engage with the audience. If you are in Derry, I recommend you see some of this great content and attend this upcoming show  ‘All There Is’ more information below.

All There is –  10 February 2014 – 15 February 2014

TIME : 8:00pm, VENUE: The Playhouse Theatre, One of Ireland’s leading multi-disciplinary community art resource centres.

WEBSITE http://www.derryplayhouse.co.uk  BOX OFFICE: 028 71 268027 , EMAIL : info@derryplayhouse.co.uk

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Why will the Age of #Context decide what we do everyday? #kaizen /∞

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The Internet of Things

Fridge, mobile, tablet, laptop, Wearable Device or a Table in a local Bar –  The Internet of Things is an exciting contextual stream of Data, but at what cost? Imagine you walk into a bar, and place your mobile on the table and enjoy while a Personal Contextual Assistant (PCA) greets you. By the magical powers of The Internet of Things: mobile payments, NFC, WiFi & Context, you can order, eat,enjoy, pay, tip & review, whilst getting the best service YOU could ask for.

“Hello [First Name], Welcome to [Bar Name, followed by Slogan] What can we get you today? Shall I order you a [Your preferred Beverage] while you look at our menu?”

I imagine the above said in Scarlett Johanssons voice from the Movie ‘Her’.

We want all the things that we have now, and plus more stuff … GIMME STUFF! Yes, all that extra relevant content is where the awesome sauce is at. BUT, heres where things get a little bit tricky. I also want you to make it more relevant to me, suggest things that people in my Network like, provide me with options based on people I trust, communicate with and follow.

Oh, and also give me the answers, to everything, everywhere, at anytime on a Fridge, mobile, tablet, laptop, Wearable Device or a Table in a Bar that I’m at … but also please respect my privacy. “You’ve almost finished [Your preferred Beverage], would you like another? *finger swipe* Thank you, Just one moment and I’ll add that … [Bar Name, followed by Slogan] [Your preferred Beverage] is on its way – if you need anything, just ask” –  said the PCA to everyone. #creepy ?

Look for the signals

Is that what the future holds? Are public interactions being contextualised via personal devices and PCA technologies, as we build Individual networks? Scobleizer seems to think so with his book the Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.

“Turn on a TV, it does not know what you watched on it yesterday, or what you like” #sillytv #context

Now indulge me for 20 seconds and think about how you found this article. A clicked hastag, an email or maybe you just noticed the candid author photo by Susanne Skretteberg Andersen in Norway. Does that matter? Whos analysing that? As a content creator, this journey is more important to me than it is to you, right? So what about our entertainment and our ever increasing Internet Video consumption.
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Think about your favorite Netflix season or your favorite Youtube channel … yes that one that you secretly enjoy (as do millions of others, so its ok) and then place yourself in a different location while consuming this content on a Fridge, mobile, tablet, laptop, Wearable Device, at a bustop or on a Table in a local Bar.

I like to think theres an algorithm working while I am watching this content. Hopefully there is a scaled attribution model that is sending out signals/code, so that in the future relevant content will present itself to me when I request it. So this makes me think, is this the future of interactive content & advertising? If at the end of the above short video, you realised there is a series or season linked to the video, would you commit your time to it? Now think about a thoughtleader, celebrity, character or brand that you follow. Take Michael Jackson for example, *pours out drink*, if he delivered this service to you, would you be more inclined to engage with it?

I love that movie #wheresmyhoverboard … ahhh so yes, the exciting thing is that the landscape hasn’t fully formed and is still molten. As with all of these shifts in Technology, Social & Media they still require abit of legwork.

Which reminds me I’m off to another fun project! Wish me Luck … or Context!

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Evolution of #Narrative forms. #Content always needs the craft of a #Storyteller. #MagicCatVine [1/2]

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Na-Na Na-Na Na-Na Na, Cat Beard!

Cat Beardage is a wonderful example of narration that demands engagement. Below, I outline simple tips for anyone crafting engaging content, digital experiences & contributing to ongoing conversations. In this post, lets first agree that Content Marketing is important for 2014. And Cats … well of course cats, because they’re Magical … Right? [Click Bait]

Content Strategists and User Experience Consultants in both B2B & B2C are scrambling to get ahead on forecasting  – The Future of Marketing 2014. The ‘What does the Future hold’ books and “Over 9,000 ways to win at Social Media Marketing … ” lists are being touted as they excitedly return from the holidays. As if to find meaning in what the New Year brings, they are planning, testing and bench-marking new standards, based on warm fuzzy feelings of what has always worked and what they are comfortable with.

   Little Fat Bitches believe its time to deliver their next batch of puppies.

Yes, basically, for those Little Fat Bitches, they believe that its time to deliver their next batch of puppies. NO! No-one wants to see the same shit repackaged from last year, because the context has changed. Consider; Snapchat gets MoMoney from Investors. After Facebook tries to buy them. When there is considered to be more Mobile Devices Than PCs for First Time –  Ever! Shouldn’t everyone be thinking about how we now use Facebook, Linked in or Twitter? We could argue cats & dogs all day about which channels are best suited to which content. The fact is that the audience of new urbanists, millenials and even old school MySpace-ers are no longer all in one place for you to shout at. This is now the Age of Context: mobile, location, sensors and soon we will suddenly be wearing it, if we are not careful.

Oh Shit -wheres my charger? Look, I cant leave without my mobile char … oh here it is.

Battery permitting, the rapid rise of apps, internet of things, wearables and messaging technologies mean we hold Twitter, Snap Chat, Vine, Google+, Facebook and Keek close to our hearts all day long.

Magic Cat Vine

Within six months, Vine has surpassed any other app by a long margin. The magical part in the below Cat Vine is not that it has branded product placement or that it features a well known film. This is a Magic Cat Vine because it is well crafted by the Storyteller. Your Content must be deeply linked to your strategy, create an Emotional Connection, whilst also being contagious, malleable & uncontrollable.

Go ahead and involve your audience, ask them a question –  engage with them about the content, encourage debate or conversation, by lovingly using #MagicCatVine. If you allow your content to be accessible to everyone, let it be inherently mobile and allow the audience to have a voice/conversation with you – then that’s where the goodness is at.                                                  …. Part 2  to Follow   #AllThereIs [2/2]

 

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