“How will the Internet of Things integrate our lives in 2020” This infographic has been created as part of the Squared Online Network.
Brands embracing Internet of Things – David
Raw Data Collection – Saioa & Wayne
Insights into Consumer Product Innovations – Brendan & Sonia
Published Research Papers – Geraldine
Visuals/Design – Kevin & Saioa
Overall Story/Entertainment Value : Sonia & Kevin
Meta Data across all networks: #iot #M2M #IoE #Internet #internetofthings #Smartphone #Tablet #Android #Google #Glass #Mobile #Cisco #Tech
#Cloud #BigData #DigitalRevolution #IndustrialRevolution #MQTT #Innovation #App #sensors
Insights Into Innovations – http://blog.co-star.co.uk/2013/09/24/gemaltos-new-m2m-development-kit-boostsinnovation-in-the-internet-of-things/
Advertising & Digital Marketing but in 2020 style ( #bttf Hill Valley & Two Pines Mall)
Think about Michael Jackson reading out the menu at Cafe 80’s in the future – How will brands/celeb advertise using these upcoming prototype innovations.
Future of Advertising Digital Marketing
– “The 24×7 newsroom blueprint for advertising” – brands will have to adopt characteristics of the real-time, data-driven newsroom; prolific, nimble and audience-centric. Ad agencies and creative departments will need to work more like a news organization, constantly adapting existing material and creating new content across all media.
– “Prepare for the on-demand age of marketing” – In this digital age consumer experience will need to be personalised in real time and anywhere
– “’Glocal’ builds on unity of thought with diversity in execution” (local and global) – Consumers worldwide are becoming increasingly identifiable as what author calls “Omniculturals” (Steve Stoute) — people who define themselves more by their lifestyles and economic and educational attainment than by their race or ethnicity.
– “Act like a conductor to orchestrate the silos in communication” – To be effective, you have to deliver the message through all touch points (each one of them is really represented by a different type of industry). You need a new type of managerial role, which is called a current network orchestrator.
– “Redefining advertising objectives beyond DAGMAR” – What has largely been ignored till now, is gaining prominence – it is about positive social impact. Jim Stengel, the former CMO of P&G in his book “Grow” writes that companies with a positive social impact out-perform by almost 4 to 1 the S&P 500.
– “Leverage the power of big data and analytics to focus on a single consumer “ – Advanced analytics will be able to sense interactions and respond in real-time with content tailored to every customer “touch.” NFC chips in phones, as well as smart tags that can go on any object will open up an “Internet of things”.
– “Consumer data ‘lockers’ turning to currency online” – Consumers could create a private secure data vault on their profile; lockers with food preferences, next vacation, coffee order, home service providers, bank accounts, and so on. “Personal data lockers” will give Internet users a degree of control over their online personal data that may well transform it into “a kind of online currency.” -JR Smith, AVG Technology (http://blogs.economictimes.indiatimes.
How TV advertising will change in next decade
– Adoption of VoD, IPG, and PVRs will shift viewing from linear broadcasts on a TV screen to a multiscreen, multidevice, multimodal, on-my-schedule, usercontrolled experience.
– Ads Will Get Personal :“Addressability” not only will become common, but will evolve from targeting an entire segment with one piece of advertising creative to further segmenting the audience and serving differentiated pieces of advertising creative based on the audience’s characteristics. This personalization will manifest itself in different advertising spots appearing for different users, and in tailored product placement.
– Don’t Just Watch, Get Involved: Ad personalization will take many different forms, leading to greater user involvement.
– Is It Real or Is It Television?: Brands will explore many senses in addition to audio and visual. Haptics, smell, and even taste will be used in advertising. With the proliferation of 3D printers, we will be able to print a model of a new car while haptic feedback will allow us to experience driving it on a mountain road (http://www.cisco.com/web/about/ac79/docs/sp/Future-of-TV_Advertising.pdf)
Mobile Advertising– Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves.
– It is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them.
– The mobile phone will transform from being seen as a new personalized channel to receive advertisements on; to a device which will orchestrate where, when and how selected advertiser’s information will be delivered.
– Successful brands in 2020 will be those which collaborate with individuals, include them in communities and rating of their products or services.
Marketing predictions for 2020 – http://www.cmo.com/content/cmo-com/home/slide-shows/slide-show-the-cmos-world-in-2020.html
– Gemalto’s new M2M development kit boosts innovation in the Internet of Things
– By 2020 sensor data will make up 40% of all data created; digital locks; smart buildings; man-machine mind meld
Published Research Papers
1. “The Internet of Things: How the next evolution of the internet is changing everything”, Cisco White Paper April 2011
http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf – IoT is the point in time when more things / objects are connected to the internet than people. IoT ‘born’ in 2008-2009 and by 2020, here will be 50 billion things connected to the internet – everything from your body, car, alarm clock and even cows. There is a nice infographic in this white paper showing the growth of population and connected devices over time. NB. IBM have said 1 trillion connected devices by 2015 so Cisco may be underestimating.
Current limitations: battery life, requirement of unique IP address for all sensors (IPv6 awaited)
2. “Internet of Things: A vision, architectural elements, and future directions” J Gubbi, R Buyya, S Marusic M Palaniswami – http://www.buyya.com/papers/Internet-of-Things-Vision-Future2013.pdf
Includes a roadmap of technological developments (fig 9). By 2020, we will see applications evolve to include: Energy harvesting and recycling, intelligent analytics, wireless power (so no batteries required for sensors), automatically driven vehicles!
3. “Internet of Things in 2020” European Commission Information Society and Media 2008 – Bit old but some interesting thoughts about the future…
2015 – 2020: Extrapolation of current trends – Integrated appliances, smart transportation, semi intelligent objects,
2015 – 2020: New trends requiring further research : smart living, in vivo health, automated healthcare
IoT: the point in time when more things were connected to the internet than people (2008)
By 2020, 50 billion things will be connected to the internet
– everything from your body, car, alarm clock and even cows.
Applications will evolve to include: Integrated appliances, energy harvesting and recycling, intelligent analytics, wireless power, automatically driven vehicles and automated healthcare IoT, a network of networks
Current limitations: battery life, requirement of unique IP address for all sensors
Raw Data Collection
● By 2020 each person will have an average of 9 devices connected (www.bdigital.org)
● Software and hardware will be standardised to enable using other brands
● 50 billion IP devices connected by 2020/2022
● The IoT will account for an increasingly huge number of connections: 1.9 billion devices today, and 9 billion by 2018.
● 50% of enterprises will adopt machine to machine (M2M) technology by 2015
● Smart meters increased 500% by 2015
● Smart appliances grow to 45M by 2020
● The “Smart Home” market value will be $60B by 2017 Visuals/Design
For the Infographic:
By 2020 each person will own 7-9 connected devices
By 2016 23.6M cars will be connected to the internet
1.9 billion connected devices today, 9 billion by 2018 and 50B connected things by 2020
By 2015 50% of the enterprises will adopt M2M technology
By 2025 more than 95M vehicles will ship with embedded telematics
By 2015 smart meters increased by 500%
By 2020 45M smart appliances
By 2017 the smart home market value will be $60B
Revenue opportunities from connected devices in vertical sectors:
● Automotive $202B
● Health $69B
● Consumer electronic $445B
● Utilities $36B
The Story we want to tell : http://www.fastcoexist.com/3021539/futurist-forum/thefuture-of-branding-is-creatingreal-connections-betweenconsumers-and-pro
● Advertising & Digital Marketing but in 2020 style ( #bttf Hill Valley & Two Pines Mall)
● Top Ten innovations Advertising or Marketing (e.g CES) highlights from2013-present.
● Products & Services: Minecraft, 16 Bit reallife, xfactor 5th judge app, streetview, pebble 1.0, Google Glass 0.1 dev, Epic Meal Time- Daily Channel
● Cafe 80’s style of total immersion in design & thinking of Science of colours Visuals/Design
● Innovative Campaigns now and how they will look in 2020
● Found Money2020 is Global Event Commerce at the intersection of Payments and Financial Services with Mobile, Retail, Marketing Services, Data and Technology.
● Almanac – You heard him girls, partys over
● muted colours, but topical for 2014 – E.G ( Age of Context by Robert Scoble)
● Minecraft IRL
● Overlaid adverts in frame – like game/augmented reality/googleglass/spaceglasses
Indented Framing to pull attention
Title: How will the #InternetofThings integrate our lives in 2020
Intro: some background on what to expect , why we have done this and the fictitious world that we have forecast – but a real human explaination
Insights: small pocket statements/ consumer product innovations
Outro: explain Context – why we think the things will happen – Ask the audience a question? We want to hear from you!
If you could connect two things … What product integration do you want to see first?
Vote for your favourite (give 5)
#lamp&phone #plug&clock #desk&charger #catbell&laptop #glasses&tv
Or let us know if you have a better Idea – Leave a comment,share or Tweet Us your Idea @… & we will chose a winner to have our team build your design!
#connectmy #squaredonline #digitalwaves
References : hosted as qr codes (no links that are not clickable)
Brands: Highlighted by David
● CES 2020 –
● seamless product innovations
● Innovative Advertising Campaigns
● This basic storyline
● Snippets/pockets to fill(e.g
● Subtle Almanac inclusions
● References of Age of Context, 2014 innovations, shift toward content channels.
● Day in the life
● 16 Bit style IRL branded gamified IoT- IBM points QR Code
● Google Plus (Goo.gl)
● Tweet This
IBM is a great resource for IOT.
I have put some articles etc. on the community page.
Sensor Types and their Applications
References for Items in Community
● Interacting with technology will be more like having a conversation and typing queries into a box will be all but obsolete. Instead of keyboards, we’ll have microphones and speakers in the ceiling recording conversations and giving answers to direct questions.
● Voice-activated network would tie together control of all our devices. We might, for example, tell the AI in our ceiling to turn on the porch light, pull up a show on TV, and pre-heat the oven.
● M2M (machine2machine) data will be responsible for 40% of all data by 2020.
● From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020).
● From now until 2020, the digital universe will about double every two years.
● The “infrastructure” of the digital universe and telecommunications will grow by 40% between 2012 and 2020. As a result, the investment per gigabyte (GB) during that same period will drop from $2.00 to $0.20.
● Between 2012 and 2020, emerging markets’ share of the expanding digital universe will grow from 36% to 62%.
● Only a tiny fraction of the digital universe has been explored for analytic value. IDC estimates that by 2020, as much as 33% of the digital universe will contain information that might be valuable if analyzed.
● 200 million devices connected in 2000
● 8.7 billion devices connected in 2012
● 15 billion devices connected by 2015
● 75 billion devices connected by 2020
Devices per person
● 1 device per person in 2013
● 5 devices per person in 2017
● 9.4 devices per person in 2020
From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000
exabytes, or 40 trillion gigabytes.
M2M (machine2machine) data will be responsible for 40% of all data by 2020 – 16 trillion
Final Raw Data
David – Ideas/Notes
Brands Embracing the Internet of Things
Cisco Systems has predicted that the internet of things will be
worth $14trn (£9trn), with as many as 50 billion devices
connected to the internet by 2020
There is a great graphic on page 8 here
E.G. The average Chinese home in 2030 will have 40–50
intelligent devices/sensors, generating 200TB of data
BRANDS EMBRACING INTERNET OF THINGS
Cardiac monitors – Cardiac Science
Nike Fuel Bands– Nike+
Patient diagnostics – Roche
Aerospace systems – BAE Systems
Construction materials – Marley
Commercial/consumers vehicles – Ford
Transit manufacturers – Alstom Transport
Healthcare, consumer lifestyle, lighting – Philips
Security/surveillance systems – Bosch
Radar/security – Raytheon
Some interesting quotes on what some CEO/founders
think of advertising in 2020 http://wfoa.wharton.upenn.
We should also definitely mention Horizon 2020 https:
Blogroll (content creators)
http://internetothings.tumblr.com/whatisthis- Blog Title “Curators of the IoT”. All of our blogs. Squared Blog @postscapes @iobridge @TheIoT @theliquidagency (B)
http://blog.saugatucktechnology.com/five-questions-internet-things/#more-1639 (writer: Mike West)
http://www.computerworld.com/s/article/9244997/Bosch_says_the_future_is_the_Internet_of_Things (writer: Patrick Thibodeau)
http://www.comsoc.org/blog/internet-things-and-things (writer: Robert Saracco)
http://siliconangle.com/blog/2013/05/31/the-future-is-the-internet-of-things-and-its-already-here/ (writer: Mike Wheatley)
http://www.theguardian.com/media-network/media-network-blog/2014/feb/06/internet-of-things-humans-smart (writer: Andy Hobsbawm)
http://www.wired.com/opinion/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars (writer: Thilo Koslowski)
http://blog.utest.com/the-internet-of-things-the-future-of-connected-devices/2013/01/ (writer: Katherine Slattery)
Social Media Influencers (IoT)
#IoT tweets seem to get retweeted often in my experience
@postscapes @iobridge @TheIoT @theliquidagency @AerisM2M
– Who, What & Where is our Audience ?
Guest Post opportunities(Content curators)
http://iot-forum.eu/ .rising (B)
Events & Exhibitions – coming up that could be relevant
Twitter: SHARING TWEET CODE – https://twitter.com/intent/tweet?&text=How%20will%20the%20%23iot%20%23integrate%20our%20lives%20in%202020?%20%23TeamTen%20%
Audience Engagement Plan (2 / 3)
– Who, What & Where is our Audience ?
App Developer Networks
Hardware Suppliers –
Audience Engagement Plan
– Who, What & Where is our Audience?