GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.

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#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the 24hoursofhappy.com video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.

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Before #squaredonline was even a twinkle. The #Content #Marketing #Manifesto by @RandFish

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I recently came across an article about Rand Fishkin stepping down as CEO of Moz to focus on other areas of the business. Earlier in the year, I sat with a team member discussing the industry as we were trying to identify a good match for one of the products we were working on. So we were going through the Who, What, Where, Hook, Trend process in order to build a better picture of who his audience really is. This is a vital part in any good prospecting or Lead Generation exercise. Anyways, so the news came out that he was stepping down, and I decided to celebrate his time as CEO at Moz, look forward to what hes gonna do next and importantly the impact that his #Content #Marketing #Manifesto has had. Thats the #bottomline cuz @randfish #saidso

Content Marketing Manifesto Legacy

“If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto.” – Leo Widrich

After seeing his slidedeck before in 2012, I realised that a part of BufferApps success had been its transparency, its openness to be moulded and its ability to listen and change to the market. Back in 2012 the Buffer App Team completely changed the direction and content of their blog.

“We went from writing articles ”relevant to current customers,” to writing content ”relevant to anyone who interacts with potential customers.” – Leo Widrich

Since then, alot has happened with BufferApp and you should also note that they embrace change and are not afraid to break new ground … HARD!

http://open.bufferapp.com/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/

This manifesto is still relevant today and I hope you will also make the pledge!

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Lessons from a Theatre Company @FahyProductions | @derry2013 /∞ | City of #Culture Legacy

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Can Inbound and Content Marketers , Growth Hackers, Social Media Managers, Community Engagement Officers all learn lessons from local community theatre? Yes! Think of your content streams & campaigns in terms of chapters in a play, you will soon realise that there is magic in engaging with your audience and driving a message and waiting for their reactions. A production company like Fahy Productions has a core aim; “To stage Northern Irish voices and confront social issues in rural and urban communities which can be brought to an International audience.” This production company and the teams that work with them understand the craft that has been built within these multi-skilled teams. From design, to build, rehearsal and performance: it brings together a nexus point of Commerce & Art, through storytelling and Culture.

” It’s the glue between us and the audiences. Lets generate engagement and ignite conversations within our community. Lets do it ourselves, Lets light the fire.” –  JP Conaghan

Fahy Productions are a theatre company based in Northern Ireland which strive to produce new and innovative theatre whilst exposing social issues. Together we work to create breath-taking plays to satisfy an audience’s theatre needs. Design and build productions of any scale, size or dimension for theatre. Fahy Productions also offer Artistic Design, Production & Delivery Services.

With Digerati never really being disconnected anymore, the mobile device enables great content from personal networks, to be appear at the press of a button. Now, we have the ability to read, watch or listen to stories, anytime and anywhere. With the upcoming House of Cards Season Two and VGHS Season 3, these audiences know what they want.

Robert De Niro and Jane Rosenthal have spoken about the effect of technology on storytelling and filmmaking. De Niro called video-sharing app Vine an “interesting thing,” and seems open to the possibility that it could be a very clever and creative tool.

“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.” – Robert De Niro

Last year’s Tribeca festival featured a Vine competition where users can submit their six-second videos for consideration in a wide range of categories.  So these stories didnt exist in this capacity 12 months ago. The content, experiences & conversations were non existent. Now, because the cost of creation and production has been lowered, we have a convergence of owned, earned, shared, paid media.

So how do we differentiate the content? The real value is in the craft of how the story is told. These are the ideas, discussions and conversations that intrigue and engage with the audience. If you are in Derry, I recommend you see some of this great content and attend this upcoming show  ‘All There Is’ more information below.

All There is –  10 February 2014 – 15 February 2014

TIME : 8:00pm, VENUE: The Playhouse Theatre, One of Ireland’s leading multi-disciplinary community art resource centres.

WEBSITE http://www.derryplayhouse.co.uk  BOX OFFICE: 028 71 268027 , EMAIL : info@derryplayhouse.co.uk

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Why will the Age of #Context decide what we do everyday? #kaizen /∞

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The Internet of Things

Fridge, mobile, tablet, laptop, Wearable Device or a Table in a local Bar –  The Internet of Things is an exciting contextual stream of Data, but at what cost? Imagine you walk into a bar, and place your mobile on the table and enjoy while a Personal Contextual Assistant (PCA) greets you. By the magical powers of The Internet of Things: mobile payments, NFC, WiFi & Context, you can order, eat,enjoy, pay, tip & review, whilst getting the best service YOU could ask for.

“Hello [First Name], Welcome to [Bar Name, followed by Slogan] What can we get you today? Shall I order you a [Your preferred Beverage] while you look at our menu?”

I imagine the above said in Scarlett Johanssons voice from the Movie ‘Her’.

We want all the things that we have now, and plus more stuff … GIMME STUFF! Yes, all that extra relevant content is where the awesome sauce is at. BUT, heres where things get a little bit tricky. I also want you to make it more relevant to me, suggest things that people in my Network like, provide me with options based on people I trust, communicate with and follow.

Oh, and also give me the answers, to everything, everywhere, at anytime on a Fridge, mobile, tablet, laptop, Wearable Device or a Table in a Bar that I’m at … but also please respect my privacy. “You’ve almost finished [Your preferred Beverage], would you like another? *finger swipe* Thank you, Just one moment and I’ll add that … [Bar Name, followed by Slogan] [Your preferred Beverage] is on its way – if you need anything, just ask” –  said the PCA to everyone. #creepy ?

Look for the signals

Is that what the future holds? Are public interactions being contextualised via personal devices and PCA technologies, as we build Individual networks? Scobleizer seems to think so with his book the Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.

“Turn on a TV, it does not know what you watched on it yesterday, or what you like” #sillytv #context

Now indulge me for 20 seconds and think about how you found this article. A clicked hastag, an email or maybe you just noticed the candid author photo by Susanne Skretteberg Andersen in Norway. Does that matter? Whos analysing that? As a content creator, this journey is more important to me than it is to you, right? So what about our entertainment and our ever increasing Internet Video consumption.
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Think about your favorite Netflix season or your favorite Youtube channel … yes that one that you secretly enjoy (as do millions of others, so its ok) and then place yourself in a different location while consuming this content on a Fridge, mobile, tablet, laptop, Wearable Device, at a bustop or on a Table in a local Bar.

I like to think theres an algorithm working while I am watching this content. Hopefully there is a scaled attribution model that is sending out signals/code, so that in the future relevant content will present itself to me when I request it. So this makes me think, is this the future of interactive content & advertising? If at the end of the above short video, you realised there is a series or season linked to the video, would you commit your time to it? Now think about a thoughtleader, celebrity, character or brand that you follow. Take Michael Jackson for example, *pours out drink*, if he delivered this service to you, would you be more inclined to engage with it?

I love that movie #wheresmyhoverboard … ahhh so yes, the exciting thing is that the landscape hasn’t fully formed and is still molten. As with all of these shifts in Technology, Social & Media they still require abit of legwork.

Which reminds me I’m off to another fun project! Wish me Luck … or Context!

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Connect #price, #cost & #market share, to what you do everyday! Be More @Vice , Less Fat Hippo #Vice #kaizen

Ephemeral Media is Magic! Sand Castles, Bubbles  ….  &Unicorns?

I want you to imagine this wonderful thing. Just flash dream of the last time you got together with your family to relax in the garden or go to the beach. Ever taken a polaroid to capture thesemoments and keep them with you? Custom thumbnails in YouTube are abit like that, right? Maybe not: Have you ever seen on YouTube Short-form? Branded Web Series? or Long-Form season like House of Cards. Is it for casual entertainment, special interest, docs or investigative / reports. Are the topics mainly music videos, fashion, magic, comedy, drama or Cats? #allthecats

Do you want to know the reasons why you love a particular piece of Media, like Walt Disneys Fantasia, as featured above … Or the great work that Vice Media deliver? Do you even care if you never know? Is part of the fun for the audience in searching/finding these storytellers, Tales of Unicorns and strange places? Is it even something that anyone really even worries about it? That depends, Are you buying or selling? Its a Nexus point of Commerce & Art.

The exciting thing, is that we all can explore this new form of distribution.

“We demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it. “

Audience wants the control –  let them decide!  Give Users Control, What They Want, When They Want It

The Internet has SPOKEN! Tweets, Vine, Fan Pages … YES, The Internet, in fact does exactly, what ever it wants. Just give your audiences control.

“I Would’nt Worry About it! –  said a Jjyrating  Hippo

Dont fake it, like those fat incompetent Jjyrating Hippos. Also, and most importantly, dont feed the Hippos. They are just plain fat. This is now a nexus of commerce & Art. Learn from your journey. Push your boundaries. All of Us are Responsible for Ensuring We Live our Values. You question actions inconsistent with our values. That is part of the Courage value. Akin to the honor code pledge: “I will not lie, nor cheat, nor steal,nor tolerate those who do” 

 All the points go to you, if you have read this far and resisted that urge to click off & YouTube or Netflix: Fantasia, Vice Media or hippos. Because you are awesome, please share, tweet, like & favorite. Heres a Magic Cat Vine for your troubles. 🙂

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Negotiating Your #Startup Job. #makeithappen #Shares & #Equity. Inspired by @freerobby

INFOGRAPHIC from 2013: #Tech #startups looking for? #career #makeithappen #neversettle #ontothenextone

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Equity

“Equity procedures and vernacular are by far the least understood component of startup job offers.”

Having an Impact at a startup can be very rewarding, if there is transparency from the beginning. Share options and Vesting Schedules can make or break companies, if delivered incorrectly or not at all. Try not to be sucked in by the Balls of Business. For more detail, read the full post by @freerobby Here –> http://rob.by/2013/negotiating-your-startup-job-offer/

Transparency helps Retention. Deliver Results, Not Excuses

‘No, I’m not a virgin. I use my Cojones’

#24hoursofhappy Clap along if you feel like happyness is the truth #Content #Marketing

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#Engage & #Involve the audience in Storytelling

It might seem crazy what I’m about to say … A slow roll StediCam tracking shot in L.A with a song overlaid. That is the HOW in the story. Now for the WHAT? The Video will show dancers/singers being happy.  OK, that’s it, easy right? Yes … kind of … here is my take on how the Internet was won.

If you do the Math: 24 hours x 60 mins = 1440 mins of Branded Content. Now lets put this in context – The song lasts about 4 mins for each song clip, which means over 450 people are involved in this “World First 24 Hour Music Video” In addition, layer in the futuristic time travelling digital dial player for anyone to select different times of the day and suddenly travel in time and this musical portal will link seamlessly to the song. The internet was won. #allthepoints

Is this the begining of realtime video entertainment and content delivery? Growth Hacking of this kind can be argued as Better or Worse than whats currently on offer. Imagine 24 hour News was accessible from Google Glass – it could be equally a 24 hour broadcast of the Individual and their life.

Whether you are walking, running, skiing , driving or other, imagine letting the world see how you are feeling at any given time. Is this just hype or is this a monumental change in the relationship between Intertainers and their already established audience?

The future of Intertainment

Take Google Glass for example – They continually improve and invite interactions with users/audiences to report mistakes when they find them [Not too dissimilar to ‘Sharing a moment’ from this video]. Now imagine a world where we are invited to contribute and collaborate to tell a continual story.

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour.

A Content Distribution Network that Celebrates the IndividuaL TASTES? – You DECIDE

Each person WILL want to browse and compare different moments in the song. Everyone can pause, rewind, fast forward and share these moments to your social network –  just choose from the 24 hours of content. But  what is clear here is that Pharrell has broken new ground and you will most likely become a Pharrell Williams advocate, enjoy the search through time, whether or not you find something worth sharing)

These are experiences, feelings and moments that really capture Happyness very well 🙂 *Goes to find the Jimmy Kimmel version* HAPPY! … Clap along if you FEEL that happyness is the truth.

#CMO Advice: #StartAChange in #2014 with #agile #marketing #thoughtleader

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 Stop! Look Up. Get rid of that Spreadsheet!

Here are some New Year Reflections looking forward to 2014: I was in the library, late one night or early one morning, whilst building spreadsheet pivot tables for Aerospace Manufacturing Processes, I was twitching on my 4th litre of Tesco Kick and decided to watch a @Scobleizer Video in order to zone out. He was upset that Nick D’Aloisio of Summly, didn’t turn up to his interview – So instead he published an Video Insight into a company called MindJet.

MindJet – Realtime Mobile Collaboration

So the video details projects, lists, tasks and cloud integration of processes, cross team collaboration, frictionless working, visibility on comments. The company was called Mindjet and the CEO, Scott Raskin, talked mobile, collaboration and mindmapping. After spending my time in the library focusing on how APQP & PPAP in the Automotive/Aerospace industries, really understanding the importance and how it has been implemented at companies like Toyota & Airbus – it suddenly clicked!

Agile Supply Chain

FMEA, SPC, DFSS, SCRUM, QMS, Kaizen, Lean Techniques, Process Improvement were becoming more important as manufacturing technology, businesses and marketing converged. I like disruption especially in a real-time, cloud based digital business environment. The course I was studying at the time was BSc in Aerospace Technology with Management and these supply chain skills would become vital for APQP & developing efficiencies in any business.

Since I had also been trying to collaborate on a startup project with a friend (living on the coast at the time) we completed HUGE spreadsheets on Zoho Docs. I was looking for realtime software / platform that enabled users to collaborate on agile dashboards across any/all industries. It seemed that I could integrate the techniques/studies that I was learning with the start up business that I was building, as well as apply these techniques to ensure the growth of the fledgling startup. I’m hopeful that this convergence of technology, business and marketing will mean huge growth and disruption in 2014.

“As agile grew to prominence in engineering and product, it made sense to call it what it actually was: Agile Marketing”.

Jascha Kaykas-Wolff  @kaykas

#Inbound #Marketing funnel transforms #Sales Conversions

Plan           reach            act             convert           engage

Creative Contextualised Content that people want to share is a great start. Generating/enabling conversions at scale, across multiple channels, is the next step.

Stay afloat in a sea of ‘How to Improve Your #SocialMedia #Marketing Strategy’ Consultants

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Its a bit like being at a beach and having ‘Experts’ with surf boards in the sand tell you exactly how to do it. While clutching their ownbrand boards advice like “Just Dive In”, “Its Worth It”, “Make a Real Change“, “Develop your creativity” and “Be part of this experience” ooze from their sentences like great cold readers. All of this can be yours for the [Price Tag Attached] or more recently – its an easy five point instructional process that allows you to start to join us and get involved.

I agree that there is alot to learn as these disruptive technologies come to the masses, I take the fail fast approach. The thing is that this conversation is ongoing, open to change direction and importantly it is already happening to those that are out there getting dunked! There are digital leaders that go out there and can stay up on their wave really well. They are the ones chasing the wave, they love to catch and ride the wave. THEY are creating the experience themselves, they encourage people by giving. They provide insights as spectators cheer/clap from the safety of the sand. The best way for you to become a creator is to go out there and make mistakes/fail. That’s if you want to be proactive? Watch the Wrist, then watch his face, then watch every ones reaction –  is this what we all seek?

Watch. Distract. Uploop. Unlatch. Engage

To me, these ‘experts’ in the social media sand ARE the barrier to progression (proudly clutching their branded boards dot com) I will charge you [Price Tag] to learn more, here are some of the ways that you too can learn! The magical part is involving you in the experience, and you are paying for that. MAGICAL right?

From experience, the best way to learn to ride waves is to jump right in, although it appears people don’t want to figure it out themselves. Whether good or bad, it seems that they prefer to sit back and have people give them advice and charge for this privilege. #takemymoney #firstworldproblems

BIG Trends or Pedagogy ?

One of the biggest trends for 2014 is the creation of ALOT of content on the biggest trends for 2014. As we see the waves and convergence of new media, influence and disruptive technology  – the likes of Brian Solis has his board firmly attached to his ankle. Hes out riding the crashing waves and is giving great insights into New Media trends and how to best ride the next wave. Shouldn’t we be out there trying to crash into rocks, disrupt and failing ourselves? Instead of learning from the sand?

Is this just innovative Pedagogy ? Highlighting some of the innovations that are already in currency, with influence, and applying them to ideas that have not yet been applied to new sectors/markets. Isn’t the suggestion of a trend, from someone that holds power & authority going to have a profound influence on making the trend amplify in this increasingly agile digital world?

Guy Kawaski has effectively got a team of surfers wearing his brand and teaching people how to surf for free. But ultimately where does he make money? He has actually invested in the company Buffer. So as far as new technologies, he has studied and influenced the effects of emerging technology on his businesses, his marketing, and the culture he has created. Hes making money from engaging with audiences – on topics that are important to them. Digital leaders do not shout about how great you are, but instead engage with your target market, so that they go out and tell the world how great you are.

Shut Your Damn Mouth

Surfing may not be one of his favorite past times, but he is globally recognized as one of the most prominent thought leaders and published authors in new media. Clients are paying for perpetual updates on new forms of teaching, learning and assessment for an interactive world. There is a huge digital audit going on, and Consultants give advice on where we are, where we should be and what will be important in 2014 … LETS BE CLEAR! They are simply a Middle Man. Shouldn’t you invest in breaking new ground yourself ? Paying someone else to explain the internet is just plain lazy in my eyes.

Go find out for yourself! If you can create a great story/message and be engaging (NO STRATEGIC HYPE) then your audience will follow. So go make it happen, Cut the Crap & #ShutYourDamnMouth in a good way. Just take a look at how Beyoncé went to this beach, did her thing and got on it. Break New Ground.

The best thing you can do is to go out there and do, learn –  iterate – roll with it –  be open to change. Digital Influencers of today, are staying up on their board because they have learned how to be agile. Guy Kawasaki‘s twitter stream is controlled by a team of curators, that repeat the tweet every 6 hours, from an app/software called Buffer. Actually think about how these “Consultants” are engaging with their audiences.

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