GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.

Screenshot_2014-03-19-12-48-51

#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the 24hoursofhappy.com video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.

Screenshot_2014-03-19-12-47-40

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Hey @UntitledAirlane ! Its not Rocket Science. Give us free #WiFiFlight #theinternet via @wififlight

Not Rocket Science

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How will the @iotmarket #integrate our lives in 2020? #iot #squaredonline #digitalwaves

compressed easily

Source Materials

“How will the Internet of Things integrate our lives in 2020” This infographic has been created as part of the Squared Online Network.

Content Creation
Brands embracing Internet of Things – David
Raw Data Collection – Saioa & Wayne
Insights into Consumer Product Innovations – Brendan & Sonia
Published Research Papers – Geraldine
Visuals/Design – Kevin & Saioa
Overall Story/Entertainment Value : Sonia & Kevin

Meta Data across all networks: #iot #M2M #IoE #Internet #internetofthings #Smartphone #Tablet #Android #Google #Glass #Mobile #Cisco #Tech
#Cloud #BigData #DigitalRevolution #IndustrialRevolution #MQTT #Innovation #App #sensors

Insights Into Innovations – http://blog.co-star.co.uk/2013/09/24/gemaltos-new-m2m-development-kit-boostsinnovation-in-the-internet-of-things/
http://www.bigdata-startups.com/BigData-startup/internet-of-things-will-make-our-world-smart-infographic/
http://www.nbcnews.com/id/43015182/ns/technology_and_science-innovation/t/reasons-will-be-awesome-year/
http://blogs.computerworld.com/privacy/21369/glimpse-your-life-2020-thanks-internet-things
http://www.sustainablebrands.com/digital_learning/research/consumer-futures-2020-scenarios-tomorrowsconsumers
http://londoncalling.co/download/MobileAdvertising_2020Vision.pdf
http://blogs.economictimes.indiatimes.com/Globalpositioning/entry/10-moves-that-will-become-shakers-for-2020-

Advertising & Digital Marketing but in 2020 style ( #bttf Hill Valley & Two Pines Mall)

Think about Michael Jackson reading out the menu at Cafe 80’s in the future – How will brands/celeb advertise using these upcoming prototype innovations.

Future of Advertising Digital Marketing

– “The 24×7 newsroom blueprint for advertising” – brands will have to adopt characteristics of the real-time, data-driven newsroom; prolific, nimble and audience-centric. Ad agencies and creative departments will need to work more like a news organization, constantly adapting existing material and creating new content across all media.
– “Prepare for the on-demand age of marketing” – In this digital age consumer experience will need to be personalised in real time and anywhere
– “’Glocal’ builds on unity of thought with diversity in execution” (local and global) – Consumers worldwide are becoming increasingly identifiable as what author calls “Omniculturals” (Steve Stoute) — people who define themselves more by their lifestyles and economic and educational attainment than by their race or ethnicity.
– “Act like a conductor to orchestrate the silos in communication” – To be effective, you have to deliver the message through all touch points (each one of them is really represented by a different type of industry). You need a new type of managerial role, which is called a current network orchestrator.
– “Redefining advertising objectives beyond DAGMAR” – What has largely been ignored till now, is gaining prominence – it is about positive social impact. Jim Stengel, the former CMO of P&G in his book “Grow” writes that companies with a positive social impact out-perform by almost 4 to 1 the S&P 500.
– “Leverage the power of big data and analytics to focus on a single consumer “ – Advanced analytics will be able to sense interactions and respond in real-time with content tailored to every customer “touch.” NFC chips in phones, as well as smart tags that can go on any object will open up an “Internet of things”.
– “Consumer data ‘lockers’ turning to currency online” – Consumers could create a private secure data vault on their profile; lockers with food preferences, next vacation, coffee order, home service providers, bank accounts, and so on. “Personal data lockers” will give Internet users a degree of control over their online personal data that may well transform it into “a kind of online currency.” -JR Smith, AVG Technology (http://blogs.economictimes.indiatimes.
com/Globalpositioning/entry/10-moves-that-will-become-shakers-for-2020-advertising)

How TV advertising will change in next decade
– Adoption of VoD, IPG, and PVRs will shift viewing from linear broadcasts on a TV screen to a multiscreen, multidevice, multimodal, on-my-schedule, usercontrolled experience.

TV Advertising

Ads Will Get Personal :“Addressability” not only will become common, but will evolve from targeting an entire segment with one piece of advertising creative to further segmenting the audience and serving differentiated pieces of advertising creative based on the audience’s characteristics. This personalization will manifest itself in different advertising spots appearing for different users, and in tailored product placement.
– Don’t Just Watch, Get Involved: Ad personalization will take many different forms, leading to greater user involvement.
– Is It Real or Is It Television?: Brands will explore many senses in addition to audio and visual. Haptics, smell, and even taste will be used in advertising. With the proliferation of 3D printers, we will be able to print a model of a new car while haptic feedback will allow us to experience driving it on a mountain road (http://www.cisco.com/web/about/ac79/docs/sp/Future-of-TV_Advertising.pdf)

Mobile Advertising– Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves.
– It is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them.
– The mobile phone will transform from being seen as a new personalized channel to receive advertisements on; to a device which will orchestrate where, when and how selected advertiser’s information will be delivered.
– Successful brands in 2020 will be those which collaborate with individuals, include them in communities and rating of their products or services.
( http://londoncalling.co/download/MobileAdvertising_2020Vision.pdf)
Marketing predictions for 2020 – http://www.cmo.com/content/cmo-com/home/slide-shows/slide-show-the-cmos-world-in-2020.html

Innovations

– Gemalto’s new M2M development kit boosts innovation in the Internet of Things
http://blog.co-star.co.uk/2013/09/24/gemaltos-new-m2m-development-kit-boosts-innovation-in-the-internet-of-things/
– By 2020 sensor data will make up 40% of all data created; digital locks; smart buildings; man-machine mind meld

teamteniot1

Published Research Papers

1. “The Internet of Things: How the next evolution of the internet is changing everything”, Cisco White Paper April 2011
http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf – IoT is the point in time when more things / objects are connected to the internet than people. IoT ‘born’ in 2008-2009 and by 2020, here will be 50 billion things connected to the internet – everything from your body, car, alarm clock and even cows. There is a nice infographic in this white paper showing the growth of population and connected devices over time. NB. IBM have said 1 trillion connected devices by 2015 so Cisco may be underestimating.
Current limitations: battery life, requirement of unique IP address for all sensors (IPv6 awaited)
2. “Internet of Things: A vision, architectural elements, and future directions” J Gubbi, R Buyya, S Marusic M Palaniswami – http://www.buyya.com/papers/Internet-of-Things-Vision-Future2013.pdf
Includes a roadmap of technological developments (fig 9). By 2020, we will see applications evolve to include: Energy harvesting and recycling, intelligent analytics, wireless power (so no batteries required for sensors), automatically driven vehicles!
3. “Internet of Things in 2020” European Commission Information Society and Media 2008 – Bit old but some interesting thoughts about the future…
2015 – 2020: Extrapolation of current trends – Integrated appliances, smart transportation, semi intelligent objects,
2015 – 2020: New trends requiring further research : smart living, in vivo health, automated healthcare

IoT: the point in time when more things were connected to the internet than people (2008)
By 2020, 50 billion things will be connected to the internet
– everything from your body, car, alarm clock and even cows.
Applications will evolve to include: Integrated appliances, energy harvesting and recycling, intelligent analytics, wireless power, automatically driven vehicles and automated healthcare IoT, a network of networks
Current limitations: battery life, requirement of unique IP address for all sensors

Raw Data Collection

● By 2020 each person will have an average of 9 devices connected (www.bdigital.org)
● Software and hardware will be standardised to enable using other brands
● 50 billion IP devices connected by 2020/2022
● The IoT will account for an increasingly huge number of connections: 1.9 billion devices today, and 9 billion by 2018.
● 50% of enterprises will adopt machine to machine (M2M) technology by 2015
● Smart meters increased 500% by 2015
● Smart appliances grow to 45M by 2020
● The “Smart Home” market value will be $60B by 2017 Visuals/Design
http://press.teleinteractive.net/media/blogs/tialife/InternetofThingsVector.svg






For the Infographic:
http://oliveremberton.com/2014/life-is-a-game-this-is-your-strategy-guide/



By 2020 each person will own 7-9 connected devices
By 2016 23.6M cars will be connected to the internet
1.9 billion connected devices today, 9 billion by 2018 and 50B connected things by 2020
By 2015 50% of the enterprises will adopt M2M technology
By 2025 more than 95M vehicles will ship with embedded telematics
By 2015 smart meters increased by 500%
By 2020 45M smart appliances
By 2017 the smart home market value will be $60B

Revenue opportunities from connected devices in vertical sectors:

● Automotive $202B
● Health $69B
● Consumer electronic $445B
● Utilities $36B

teamteniot2

http://bdigital.org/en/Pages/Home.aspx

The Story we want to tell : http://www.fastcoexist.com/3021539/futurist-forum/thefuture-of-branding-is-creatingreal-connections-betweenconsumers-and-pro

Overall Story

● Advertising & Digital Marketing but in 2020 style ( #bttf Hill Valley & Two Pines Mall)
http://www.ogilvydo.com/ogilvy-labs-trend-report-ces-2014/
http://www.dotrising.com/2014/01/07/the-evolution-of-social-network-sites-in-2014/
● Top Ten innovations Advertising or Marketing (e.g CES) highlights from2013-present.
● Products & Services: Minecraft, 16 Bit reallife, xfactor 5th judge app, streetview, pebble 1.0, Google Glass 0.1 dev, Epic Meal Time- Daily Channel
● Cafe 80’s style of total immersion in design & thinking of Science of colours Visuals/Design
● Innovative Campaigns now and how they will look in 2020
● Found Money2020 is Global Event Commerce at the intersection of Payments and Financial Services with Mobile, Retail, Marketing Services, Data and Technology.
● Almanac – You heard him girls, partys over
● muted colours, but topical for 2014 – E.G ( Age of Context by Robert Scoble)
● Minecraft IRL
● Overlaid adverts in frame – like game/augmented reality/googleglass/spaceglasses

Content Structure

Indented Framing to pull attention
Title: How will the #InternetofThings integrate our lives in 2020
Intro: some background on what to expect , why we have done this and the fictitious world that we have forecast – but a real human explaination
Insights: small pocket statements/ consumer product innovations
Outro: explain Context – why we think the things will happen – Ask the audience a question? We want to hear from you!
If you could connect two things … What product integration do you want to see first?
Vote for your favourite (give 5)
#lamp&phone #plug&clock #desk&charger #catbell&laptop #glasses&tv
Or let us know if you have a better Idea – Leave a comment,share or Tweet Us your Idea  @… & we will chose a winner to have our team build your design!
#connectmy #squaredonline #digitalwaves
References : hosted as qr codes (no links that are not clickable)
Brands: Highlighted by David

Themes

● CES 2020 –
● seamless product innovations
● Innovative Advertising Campaigns
● This basic storyline
● Snippets/pockets to fill(e.g
prototypes/innovations/forecasted)

Style

● Subtle Almanac inclusions
● References of Age of Context, 2014 innovations, shift toward content channels.
● Day in the life
● 16 Bit style IRL branded gamified IoT- IBM points QR Code
● Google Plus (Goo.gl)
● Facebook
● Tweet This
IBM is a great resource for IOT.
I have put some articles etc. on the community page.
Healthcare Applications
http://bit.ly/1ies8b5
http://bit.ly/1baXt9A
Sensor Types and their Applications
http://www.libelium.com/top_50_iot_sensor_applications_ranking/

References for Items in Community

http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_internet_of_things
http://www.ibm.com/smarterplanet/us/en/overview/ideas/index.html
http://www.businessinsider.com/growth-in-the-internet-of-things-2013-10
http://www.businessinsider.com/growth-in-the-internet-of-things-2013-10
http://www.research.ibm.com/cognitive-computing/machinelearning-applications/decision-support-education.shtml

● Interacting with technology will be more like having a conversation and typing queries into a box will be all but obsolete. Instead of keyboards, we’ll have microphones and speakers in the ceiling recording conversations and giving answers to direct questions.
● Voice-activated network would tie together control of all our devices. We might, for example, tell the AI in our ceiling to turn on the porch light, pull up a show on TV, and pre-heat the oven.
● M2M (machine2machine) data will be responsible for 40% of all data by 2020.
● From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020).
● From now until 2020, the digital universe will about double every two years.
● The “infrastructure” of the digital universe and telecommunications will grow by 40% between 2012 and 2020. As a result, the investment per gigabyte (GB) during that same period will drop from $2.00 to $0.20.
● Between 2012 and 2020, emerging markets’ share of the expanding digital universe will grow from 36% to 62%.
● Only a tiny fraction of the digital universe has been explored for analytic value. IDC estimates that by 2020, as much as 33% of the digital universe will contain information that might be valuable if analyzed.
● 200 million devices connected in 2000
● 8.7 billion devices connected in 2012
● 15 billion devices connected by 2015
● 75 billion devices connected by 2020

Devices per person

● 1 device per person in 2013
● 5 devices per person in 2017
● 9.4 devices per person in 2020

From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000
exabytes, or 40 trillion gigabytes.
M2M (machine2machine) data will be responsible for 40% of all data by 2020 – 16 trillion
gigabytes.
Final Raw Data
David – Ideas/Notes
Brands Embracing the Internet of Things

teamteniot3
Cisco Systems has predicted that the internet of things will be
worth $14trn (£9trn), with as many as 50 billion devices
connected to the internet by 2020
There is a great graphic on page 8 here
http://harborresearch.com/wpcontent/
uploads/2013/08/Harbor-Research_IoT-Market-Opps-
Paper_2013.pdf
http://www.technologyreview.com/search/site/%22internet%
20of%20things%22/
E.G. The average Chinese home in 2030 will have 40–50
intelligent devices/sensors, generating 200TB of data
annually

teamteniot4
BRANDS EMBRACING INTERNET OF THINGS
Cardiac monitors – Cardiac Science
Nike Fuel Bands– Nike+
Patient diagnostics – Roche
Aerospace systems – BAE Systems
Construction materials – Marley
Commercial/consumers vehicles – Ford
Transit manufacturers – Alstom Transport
Healthcare, consumer lifestyle, lighting – Philips
Security/surveillance systems – Bosch
Radar/security – Raytheon

teamteniot5
Some interesting quotes on what some CEO/founders
think of advertising in 2020 http://wfoa.wharton.upenn.
edu/ad2020/ad2020-quotes/
We should also definitely mention Horizon 2020 https:
//www.h2020uk.org/
Blogroll (content creators)
http://internetothings.tumblr.com/whatisthis- Blog Title “Curators of the IoT”. All of our blogs. Squared Blog @postscapes @iobridge @TheIoT @theliquidagency (B)
Blogs/articles/sites:
http://readwrite.com/tag/Internet%20of%20Things#awesm=~ovXIulebiQT49B
http://blog.saugatucktechnology.com/five-questions-internet-things/#more-1639 (writer: Mike West)
http://www.computerworld.com/s/article/9244997/Bosch_says_the_future_is_the_Internet_of_Things (writer: Patrick Thibodeau)
http://www.bosch-si.com/newsroom/iots/internet-of-things.html
http://www.comsoc.org/blog/internet-things-and-things (writer: Robert Saracco)
http://siliconangle.com/blog/2013/05/31/the-future-is-the-internet-of-things-and-its-already-here/ (writer: Mike Wheatley)
http://www.theguardian.com/media-network/media-network-blog/2014/feb/06/internet-of-things-humans-smart (writer: Andy Hobsbawm)
http://www.wired.com/opinion/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars (writer: Thilo Koslowski)
http://blog.utest.com/the-internet-of-things-the-future-of-connected-devices/2013/01/ (writer: Katherine Slattery)
https://thingspeak.com/
Social Media Influencers (IoT)
#IoT tweets seem to get retweeted often in my experience
@postscapes @iobridge @TheIoT @theliquidagency @AerisM2M
Robert Scoble
http://bdigital.org/en/Pages/Home.aspx

– Who, What & Where is our Audience ?
Guest Post opportunities(Content curators)
http://iot-forum.eu/ .rising (B)
http://www.dotrising.com
teamteniot6Events & Exhibitions – coming up that could be relevant
http://iot-forum.eu/iot-week-2014/ (B)
Twitter: SHARING TWEET CODE – https://twitter.com/intent/tweet?&text=How%20will%20the%20%23iot%20%23integrate%20our%20lives%20in%202020?%20%23TeamTen%20%
23squaredonline%20%23digitalwaves%20&via=iotmarket
https://twitter.com/TheIoT
https://twitter.com/Cisco_IoT
http://pando.com/2013/05/10/twitter-enabling-the-internet-of-things-lite/
Audience Engagement Plan (2 / 3)
– Who, What & Where is our Audience ?
App Developer Networks
Stack Exchange
Hardware Suppliers –
http://www.smartthings.com/ http://iobridge.com/

http://socialmediatoday.com/lilachbullock/1466921/10-ways-promote-infographic
http://www.smartinsights.com/content-management/content-marketing-strategy/promoting-infographics/

Audience Engagement Plan
– Who, What & Where is our Audience?

http://www.internet-of-things-research.eu/
http://bdigital.org/en/Pages/Home.aspx
http://internet-of-things.meetup.com/
http://www.zdnet.com/microsoft-staffs-up-its-evolving-internet-of-things-team-7000026199/

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Before #squaredonline was even a twinkle. The #Content #Marketing #Manifesto by @RandFish

social

I recently came across an article about Rand Fishkin stepping down as CEO of Moz to focus on other areas of the business. Earlier in the year, I sat with a team member discussing the industry as we were trying to identify a good match for one of the products we were working on. So we were going through the Who, What, Where, Hook, Trend process in order to build a better picture of who his audience really is. This is a vital part in any good prospecting or Lead Generation exercise. Anyways, so the news came out that he was stepping down, and I decided to celebrate his time as CEO at Moz, look forward to what hes gonna do next and importantly the impact that his #Content #Marketing #Manifesto has had. Thats the #bottomline cuz @randfish #saidso

Content Marketing Manifesto Legacy

“If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto.” – Leo Widrich

After seeing his slidedeck before in 2012, I realised that a part of BufferApps success had been its transparency, its openness to be moulded and its ability to listen and change to the market. Back in 2012 the Buffer App Team completely changed the direction and content of their blog.

“We went from writing articles ”relevant to current customers,” to writing content ”relevant to anyone who interacts with potential customers.” – Leo Widrich

Since then, alot has happened with BufferApp and you should also note that they embrace change and are not afraid to break new ground … HARD!

http://open.bufferapp.com/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/

This manifesto is still relevant today and I hope you will also make the pledge!

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Why will the Age of #Context decide what we do everyday? #kaizen /∞

mg_2992

The Internet of Things

Fridge, mobile, tablet, laptop, Wearable Device or a Table in a local Bar –  The Internet of Things is an exciting contextual stream of Data, but at what cost? Imagine you walk into a bar, and place your mobile on the table and enjoy while a Personal Contextual Assistant (PCA) greets you. By the magical powers of The Internet of Things: mobile payments, NFC, WiFi & Context, you can order, eat,enjoy, pay, tip & review, whilst getting the best service YOU could ask for.

“Hello [First Name], Welcome to [Bar Name, followed by Slogan] What can we get you today? Shall I order you a [Your preferred Beverage] while you look at our menu?”

I imagine the above said in Scarlett Johanssons voice from the Movie ‘Her’.

We want all the things that we have now, and plus more stuff … GIMME STUFF! Yes, all that extra relevant content is where the awesome sauce is at. BUT, heres where things get a little bit tricky. I also want you to make it more relevant to me, suggest things that people in my Network like, provide me with options based on people I trust, communicate with and follow.

Oh, and also give me the answers, to everything, everywhere, at anytime on a Fridge, mobile, tablet, laptop, Wearable Device or a Table in a Bar that I’m at … but also please respect my privacy. “You’ve almost finished [Your preferred Beverage], would you like another? *finger swipe* Thank you, Just one moment and I’ll add that … [Bar Name, followed by Slogan] [Your preferred Beverage] is on its way – if you need anything, just ask” –  said the PCA to everyone. #creepy ?

Look for the signals

Is that what the future holds? Are public interactions being contextualised via personal devices and PCA technologies, as we build Individual networks? Scobleizer seems to think so with his book the Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.

“Turn on a TV, it does not know what you watched on it yesterday, or what you like” #sillytv #context

Now indulge me for 20 seconds and think about how you found this article. A clicked hastag, an email or maybe you just noticed the candid author photo by Susanne Skretteberg Andersen in Norway. Does that matter? Whos analysing that? As a content creator, this journey is more important to me than it is to you, right? So what about our entertainment and our ever increasing Internet Video consumption.
image

Think about your favorite Netflix season or your favorite Youtube channel … yes that one that you secretly enjoy (as do millions of others, so its ok) and then place yourself in a different location while consuming this content on a Fridge, mobile, tablet, laptop, Wearable Device, at a bustop or on a Table in a local Bar.

I like to think theres an algorithm working while I am watching this content. Hopefully there is a scaled attribution model that is sending out signals/code, so that in the future relevant content will present itself to me when I request it. So this makes me think, is this the future of interactive content & advertising? If at the end of the above short video, you realised there is a series or season linked to the video, would you commit your time to it? Now think about a thoughtleader, celebrity, character or brand that you follow. Take Michael Jackson for example, *pours out drink*, if he delivered this service to you, would you be more inclined to engage with it?

I love that movie #wheresmyhoverboard … ahhh so yes, the exciting thing is that the landscape hasn’t fully formed and is still molten. As with all of these shifts in Technology, Social & Media they still require abit of legwork.

Which reminds me I’m off to another fun project! Wish me Luck … or Context!

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Evolution of #Narrative forms. #Content always needs the craft of a #Storyteller. #MagicCatVine [1/2]

final

Na-Na Na-Na Na-Na Na, Cat Beard!

Cat Beardage is a wonderful example of narration that demands engagement. Below, I outline simple tips for anyone crafting engaging content, digital experiences & contributing to ongoing conversations. In this post, lets first agree that Content Marketing is important for 2014. And Cats … well of course cats, because they’re Magical … Right? [Click Bait]

Content Strategists and User Experience Consultants in both B2B & B2C are scrambling to get ahead on forecasting  – The Future of Marketing 2014. The ‘What does the Future hold’ books and “Over 9,000 ways to win at Social Media Marketing … ” lists are being touted as they excitedly return from the holidays. As if to find meaning in what the New Year brings, they are planning, testing and bench-marking new standards, based on warm fuzzy feelings of what has always worked and what they are comfortable with.

   Little Fat Bitches believe its time to deliver their next batch of puppies.

Yes, basically, for those Little Fat Bitches, they believe that its time to deliver their next batch of puppies. NO! No-one wants to see the same shit repackaged from last year, because the context has changed. Consider; Snapchat gets MoMoney from Investors. After Facebook tries to buy them. When there is considered to be more Mobile Devices Than PCs for First Time –  Ever! Shouldn’t everyone be thinking about how we now use Facebook, Linked in or Twitter? We could argue cats & dogs all day about which channels are best suited to which content. The fact is that the audience of new urbanists, millenials and even old school MySpace-ers are no longer all in one place for you to shout at. This is now the Age of Context: mobile, location, sensors and soon we will suddenly be wearing it, if we are not careful.

Oh Shit -wheres my charger? Look, I cant leave without my mobile char … oh here it is.

Battery permitting, the rapid rise of apps, internet of things, wearables and messaging technologies mean we hold Twitter, Snap Chat, Vine, Google+, Facebook and Keek close to our hearts all day long.

Magic Cat Vine

Within six months, Vine has surpassed any other app by a long margin. The magical part in the below Cat Vine is not that it has branded product placement or that it features a well known film. This is a Magic Cat Vine because it is well crafted by the Storyteller. Your Content must be deeply linked to your strategy, create an Emotional Connection, whilst also being contagious, malleable & uncontrollable.

Go ahead and involve your audience, ask them a question –  engage with them about the content, encourage debate or conversation, by lovingly using #MagicCatVine. If you allow your content to be accessible to everyone, let it be inherently mobile and allow the audience to have a voice/conversation with you – then that’s where the goodness is at.                                                  …. Part 2  to Follow   #AllThereIs [2/2]

 

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#24hoursofhappy Clap along if you feel like happyness is the truth #Content #Marketing

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#Engage & #Involve the audience in Storytelling

It might seem crazy what I’m about to say … A slow roll StediCam tracking shot in L.A with a song overlaid. That is the HOW in the story. Now for the WHAT? The Video will show dancers/singers being happy.  OK, that’s it, easy right? Yes … kind of … here is my take on how the Internet was won.

If you do the Math: 24 hours x 60 mins = 1440 mins of Branded Content. Now lets put this in context – The song lasts about 4 mins for each song clip, which means over 450 people are involved in this “World First 24 Hour Music Video” In addition, layer in the futuristic time travelling digital dial player for anyone to select different times of the day and suddenly travel in time and this musical portal will link seamlessly to the song. The internet was won. #allthepoints

Is this the begining of realtime video entertainment and content delivery? Growth Hacking of this kind can be argued as Better or Worse than whats currently on offer. Imagine 24 hour News was accessible from Google Glass – it could be equally a 24 hour broadcast of the Individual and their life.

Whether you are walking, running, skiing , driving or other, imagine letting the world see how you are feeling at any given time. Is this just hype or is this a monumental change in the relationship between Intertainers and their already established audience?

The future of Intertainment

Take Google Glass for example – They continually improve and invite interactions with users/audiences to report mistakes when they find them [Not too dissimilar to ‘Sharing a moment’ from this video]. Now imagine a world where we are invited to contribute and collaborate to tell a continual story.

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour.

A Content Distribution Network that Celebrates the IndividuaL TASTES? – You DECIDE

Each person WILL want to browse and compare different moments in the song. Everyone can pause, rewind, fast forward and share these moments to your social network –  just choose from the 24 hours of content. But  what is clear here is that Pharrell has broken new ground and you will most likely become a Pharrell Williams advocate, enjoy the search through time, whether or not you find something worth sharing)

These are experiences, feelings and moments that really capture Happyness very well 🙂 *Goes to find the Jimmy Kimmel version* HAPPY! … Clap along if you FEEL that happyness is the truth.

#CMO Advice: #StartAChange in #2014 with #agile #marketing #thoughtleader

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 Stop! Look Up. Get rid of that Spreadsheet!

Here are some New Year Reflections looking forward to 2014: I was in the library, late one night or early one morning, whilst building spreadsheet pivot tables for Aerospace Manufacturing Processes, I was twitching on my 4th litre of Tesco Kick and decided to watch a @Scobleizer Video in order to zone out. He was upset that Nick D’Aloisio of Summly, didn’t turn up to his interview – So instead he published an Video Insight into a company called MindJet.

MindJet – Realtime Mobile Collaboration

So the video details projects, lists, tasks and cloud integration of processes, cross team collaboration, frictionless working, visibility on comments. The company was called Mindjet and the CEO, Scott Raskin, talked mobile, collaboration and mindmapping. After spending my time in the library focusing on how APQP & PPAP in the Automotive/Aerospace industries, really understanding the importance and how it has been implemented at companies like Toyota & Airbus – it suddenly clicked!

Agile Supply Chain

FMEA, SPC, DFSS, SCRUM, QMS, Kaizen, Lean Techniques, Process Improvement were becoming more important as manufacturing technology, businesses and marketing converged. I like disruption especially in a real-time, cloud based digital business environment. The course I was studying at the time was BSc in Aerospace Technology with Management and these supply chain skills would become vital for APQP & developing efficiencies in any business.

Since I had also been trying to collaborate on a startup project with a friend (living on the coast at the time) we completed HUGE spreadsheets on Zoho Docs. I was looking for realtime software / platform that enabled users to collaborate on agile dashboards across any/all industries. It seemed that I could integrate the techniques/studies that I was learning with the start up business that I was building, as well as apply these techniques to ensure the growth of the fledgling startup. I’m hopeful that this convergence of technology, business and marketing will mean huge growth and disruption in 2014.

“As agile grew to prominence in engineering and product, it made sense to call it what it actually was: Agile Marketing”.

Jascha Kaykas-Wolff  @kaykas

#Inbound #Marketing funnel transforms #Sales Conversions

Plan           reach            act             convert           engage

Creative Contextualised Content that people want to share is a great start. Generating/enabling conversions at scale, across multiple channels, is the next step.

Stay afloat in a sea of ‘How to Improve Your #SocialMedia #Marketing Strategy’ Consultants

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Its a bit like being at a beach and having ‘Experts’ with surf boards in the sand tell you exactly how to do it. While clutching their ownbrand boards advice like “Just Dive In”, “Its Worth It”, “Make a Real Change“, “Develop your creativity” and “Be part of this experience” ooze from their sentences like great cold readers. All of this can be yours for the [Price Tag Attached] or more recently – its an easy five point instructional process that allows you to start to join us and get involved.

I agree that there is alot to learn as these disruptive technologies come to the masses, I take the fail fast approach. The thing is that this conversation is ongoing, open to change direction and importantly it is already happening to those that are out there getting dunked! There are digital leaders that go out there and can stay up on their wave really well. They are the ones chasing the wave, they love to catch and ride the wave. THEY are creating the experience themselves, they encourage people by giving. They provide insights as spectators cheer/clap from the safety of the sand. The best way for you to become a creator is to go out there and make mistakes/fail. That’s if you want to be proactive? Watch the Wrist, then watch his face, then watch every ones reaction –  is this what we all seek?

Watch. Distract. Uploop. Unlatch. Engage

To me, these ‘experts’ in the social media sand ARE the barrier to progression (proudly clutching their branded boards dot com) I will charge you [Price Tag] to learn more, here are some of the ways that you too can learn! The magical part is involving you in the experience, and you are paying for that. MAGICAL right?

From experience, the best way to learn to ride waves is to jump right in, although it appears people don’t want to figure it out themselves. Whether good or bad, it seems that they prefer to sit back and have people give them advice and charge for this privilege. #takemymoney #firstworldproblems

BIG Trends or Pedagogy ?

One of the biggest trends for 2014 is the creation of ALOT of content on the biggest trends for 2014. As we see the waves and convergence of new media, influence and disruptive technology  – the likes of Brian Solis has his board firmly attached to his ankle. Hes out riding the crashing waves and is giving great insights into New Media trends and how to best ride the next wave. Shouldn’t we be out there trying to crash into rocks, disrupt and failing ourselves? Instead of learning from the sand?

Is this just innovative Pedagogy ? Highlighting some of the innovations that are already in currency, with influence, and applying them to ideas that have not yet been applied to new sectors/markets. Isn’t the suggestion of a trend, from someone that holds power & authority going to have a profound influence on making the trend amplify in this increasingly agile digital world?

Guy Kawaski has effectively got a team of surfers wearing his brand and teaching people how to surf for free. But ultimately where does he make money? He has actually invested in the company Buffer. So as far as new technologies, he has studied and influenced the effects of emerging technology on his businesses, his marketing, and the culture he has created. Hes making money from engaging with audiences – on topics that are important to them. Digital leaders do not shout about how great you are, but instead engage with your target market, so that they go out and tell the world how great you are.

Shut Your Damn Mouth

Surfing may not be one of his favorite past times, but he is globally recognized as one of the most prominent thought leaders and published authors in new media. Clients are paying for perpetual updates on new forms of teaching, learning and assessment for an interactive world. There is a huge digital audit going on, and Consultants give advice on where we are, where we should be and what will be important in 2014 … LETS BE CLEAR! They are simply a Middle Man. Shouldn’t you invest in breaking new ground yourself ? Paying someone else to explain the internet is just plain lazy in my eyes.

Go find out for yourself! If you can create a great story/message and be engaging (NO STRATEGIC HYPE) then your audience will follow. So go make it happen, Cut the Crap & #ShutYourDamnMouth in a good way. Just take a look at how Beyoncé went to this beach, did her thing and got on it. Break New Ground.

The best thing you can do is to go out there and do, learn –  iterate – roll with it –  be open to change. Digital Influencers of today, are staying up on their board because they have learned how to be agile. Guy Kawasaki‘s twitter stream is controlled by a team of curators, that repeat the tweet every 6 hours, from an app/software called Buffer. Actually think about how these “Consultants” are engaging with their audiences.

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