[Insight] Slack: Bringing All Your Communication Together

Slack: Bringing All Your Communication Together:

In 2014, Communication is key to ensure that everyone on your team stays on the same page. Combining real-time messaging and integrating services that teams are already using like Google Drive, Twitter, GitHub, Heroku, Stripe, etc…, you can now get all your notifications in once place.

Two Factor Auth

By putting all your communication and resources in one place, you can now archive and search across all your data easily.

Stewart Butterfield, Co-Founder and CEO of Slack, explains how easy it is for you and your team to start using Slack and start gathering all your data in one place. Hundreds of thousands of users are signing up on Slack and come see and hear why.

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Lessons from a Theatre Company @FahyProductions | @derry2013 /∞ | City of #Culture Legacy

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Can Inbound and Content Marketers , Growth Hackers, Social Media Managers, Community Engagement Officers all learn lessons from local community theatre? Yes! Think of your content streams & campaigns in terms of chapters in a play, you will soon realise that there is magic in engaging with your audience and driving a message and waiting for their reactions. A production company like Fahy Productions has a core aim; “To stage Northern Irish voices and confront social issues in rural and urban communities which can be brought to an International audience.” This production company and the teams that work with them understand the craft that has been built within these multi-skilled teams. From design, to build, rehearsal and performance: it brings together a nexus point of Commerce & Art, through storytelling and Culture.

” It’s the glue between us and the audiences. Lets generate engagement and ignite conversations within our community. Lets do it ourselves, Lets light the fire.” –  JP Conaghan

Fahy Productions are a theatre company based in Northern Ireland which strive to produce new and innovative theatre whilst exposing social issues. Together we work to create breath-taking plays to satisfy an audience’s theatre needs. Design and build productions of any scale, size or dimension for theatre. Fahy Productions also offer Artistic Design, Production & Delivery Services.

With Digerati never really being disconnected anymore, the mobile device enables great content from personal networks, to be appear at the press of a button. Now, we have the ability to read, watch or listen to stories, anytime and anywhere. With the upcoming House of Cards Season Two and VGHS Season 3, these audiences know what they want.

Robert De Niro and Jane Rosenthal have spoken about the effect of technology on storytelling and filmmaking. De Niro called video-sharing app Vine an “interesting thing,” and seems open to the possibility that it could be a very clever and creative tool.

“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.” – Robert De Niro

Last year’s Tribeca festival featured a Vine competition where users can submit their six-second videos for consideration in a wide range of categories.  So these stories didnt exist in this capacity 12 months ago. The content, experiences & conversations were non existent. Now, because the cost of creation and production has been lowered, we have a convergence of owned, earned, shared, paid media.

So how do we differentiate the content? The real value is in the craft of how the story is told. These are the ideas, discussions and conversations that intrigue and engage with the audience. If you are in Derry, I recommend you see some of this great content and attend this upcoming show  ‘All There Is’ more information below.

All There is –  10 February 2014 – 15 February 2014

TIME : 8:00pm, VENUE: The Playhouse Theatre, One of Ireland’s leading multi-disciplinary community art resource centres.

WEBSITE http://www.derryplayhouse.co.uk  BOX OFFICE: 028 71 268027 , EMAIL : info@derryplayhouse.co.uk

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Negotiating Your #Startup Job. #makeithappen #Shares & #Equity. Inspired by @freerobby

INFOGRAPHIC from 2013: #Tech #startups looking for? #career #makeithappen #neversettle #ontothenextone

UK-Tech-Job-Trends-2013

Equity

“Equity procedures and vernacular are by far the least understood component of startup job offers.”

Having an Impact at a startup can be very rewarding, if there is transparency from the beginning. Share options and Vesting Schedules can make or break companies, if delivered incorrectly or not at all. Try not to be sucked in by the Balls of Business. For more detail, read the full post by @freerobby Here –> http://rob.by/2013/negotiating-your-startup-job-offer/

Transparency helps Retention. Deliver Results, Not Excuses

‘No, I’m not a virgin. I use my Cojones’

Evolution of #Narrative forms. #Content always needs the craft of a #Storyteller. #MagicCatVine [1/2]

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Na-Na Na-Na Na-Na Na, Cat Beard!

Cat Beardage is a wonderful example of narration that demands engagement. Below, I outline simple tips for anyone crafting engaging content, digital experiences & contributing to ongoing conversations. In this post, lets first agree that Content Marketing is important for 2014. And Cats … well of course cats, because they’re Magical … Right? [Click Bait]

Content Strategists and User Experience Consultants in both B2B & B2C are scrambling to get ahead on forecasting  – The Future of Marketing 2014. The ‘What does the Future hold’ books and “Over 9,000 ways to win at Social Media Marketing … ” lists are being touted as they excitedly return from the holidays. As if to find meaning in what the New Year brings, they are planning, testing and bench-marking new standards, based on warm fuzzy feelings of what has always worked and what they are comfortable with.

   Little Fat Bitches believe its time to deliver their next batch of puppies.

Yes, basically, for those Little Fat Bitches, they believe that its time to deliver their next batch of puppies. NO! No-one wants to see the same shit repackaged from last year, because the context has changed. Consider; Snapchat gets MoMoney from Investors. After Facebook tries to buy them. When there is considered to be more Mobile Devices Than PCs for First Time –  Ever! Shouldn’t everyone be thinking about how we now use Facebook, Linked in or Twitter? We could argue cats & dogs all day about which channels are best suited to which content. The fact is that the audience of new urbanists, millenials and even old school MySpace-ers are no longer all in one place for you to shout at. This is now the Age of Context: mobile, location, sensors and soon we will suddenly be wearing it, if we are not careful.

Oh Shit -wheres my charger? Look, I cant leave without my mobile char … oh here it is.

Battery permitting, the rapid rise of apps, internet of things, wearables and messaging technologies mean we hold Twitter, Snap Chat, Vine, Google+, Facebook and Keek close to our hearts all day long.

Magic Cat Vine

Within six months, Vine has surpassed any other app by a long margin. The magical part in the below Cat Vine is not that it has branded product placement or that it features a well known film. This is a Magic Cat Vine because it is well crafted by the Storyteller. Your Content must be deeply linked to your strategy, create an Emotional Connection, whilst also being contagious, malleable & uncontrollable.

Go ahead and involve your audience, ask them a question –  engage with them about the content, encourage debate or conversation, by lovingly using #MagicCatVine. If you allow your content to be accessible to everyone, let it be inherently mobile and allow the audience to have a voice/conversation with you – then that’s where the goodness is at.                                                  …. Part 2  to Follow   #AllThereIs [2/2]

 

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#CMO Advice: #StartAChange in #2014 with #agile #marketing #thoughtleader

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 Stop! Look Up. Get rid of that Spreadsheet!

Here are some New Year Reflections looking forward to 2014: I was in the library, late one night or early one morning, whilst building spreadsheet pivot tables for Aerospace Manufacturing Processes, I was twitching on my 4th litre of Tesco Kick and decided to watch a @Scobleizer Video in order to zone out. He was upset that Nick D’Aloisio of Summly, didn’t turn up to his interview – So instead he published an Video Insight into a company called MindJet.

MindJet – Realtime Mobile Collaboration

So the video details projects, lists, tasks and cloud integration of processes, cross team collaboration, frictionless working, visibility on comments. The company was called Mindjet and the CEO, Scott Raskin, talked mobile, collaboration and mindmapping. After spending my time in the library focusing on how APQP & PPAP in the Automotive/Aerospace industries, really understanding the importance and how it has been implemented at companies like Toyota & Airbus – it suddenly clicked!

Agile Supply Chain

FMEA, SPC, DFSS, SCRUM, QMS, Kaizen, Lean Techniques, Process Improvement were becoming more important as manufacturing technology, businesses and marketing converged. I like disruption especially in a real-time, cloud based digital business environment. The course I was studying at the time was BSc in Aerospace Technology with Management and these supply chain skills would become vital for APQP & developing efficiencies in any business.

Since I had also been trying to collaborate on a startup project with a friend (living on the coast at the time) we completed HUGE spreadsheets on Zoho Docs. I was looking for realtime software / platform that enabled users to collaborate on agile dashboards across any/all industries. It seemed that I could integrate the techniques/studies that I was learning with the start up business that I was building, as well as apply these techniques to ensure the growth of the fledgling startup. I’m hopeful that this convergence of technology, business and marketing will mean huge growth and disruption in 2014.

“As agile grew to prominence in engineering and product, it made sense to call it what it actually was: Agile Marketing”.

Jascha Kaykas-Wolff  @kaykas

#Inbound #Marketing funnel transforms #Sales Conversions

Plan           reach            act             convert           engage

Creative Contextualised Content that people want to share is a great start. Generating/enabling conversions at scale, across multiple channels, is the next step.

Microsoft to acquire Nokia – 41MP devices to ensure windows mobile market share

Microsoft to acquire Nokia - 41MP devices to ensure windows mobile market share

Can Microsoft regain ground, based on hardware alone? The CEO recently announced he would step aside, is this an indication of their agile steps towards mobile?

Its clear to see the implications are far reaching when you empower the masses with a great brand (microsoft & Nokia are huge brands stood alone)and great hardware. The OS may not be great, but the masses don’t currently have access to this camera hardware. Well played Microsoft, well played.

Click on the photo for the full article.