Before #squaredonline was even a twinkle. The #Content #Marketing #Manifesto by @RandFish

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I recently came across an article about Rand Fishkin stepping down as CEO of Moz to focus on other areas of the business. Earlier in the year, I sat with a team member discussing the industry as we were trying to identify a good match for one of the products we were working on. So we were going through the Who, What, Where, Hook, Trend process in order to build a better picture of who his audience really is. This is a vital part in any good prospecting or Lead Generation exercise. Anyways, so the news came out that he was stepping down, and I decided to celebrate his time as CEO at Moz, look forward to what hes gonna do next and importantly the impact that his #Content #Marketing #Manifesto has had. Thats the #bottomline cuz @randfish #saidso

Content Marketing Manifesto Legacy

“If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto.” – Leo Widrich

After seeing his slidedeck before in 2012, I realised that a part of BufferApps success had been its transparency, its openness to be moulded and its ability to listen and change to the market. Back in 2012 the Buffer App Team completely changed the direction and content of their blog.

“We went from writing articles ”relevant to current customers,” to writing content ”relevant to anyone who interacts with potential customers.” – Leo Widrich

Since then, alot has happened with BufferApp and you should also note that they embrace change and are not afraid to break new ground … HARD!

http://open.bufferapp.com/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/

This manifesto is still relevant today and I hope you will also make the pledge!

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Negotiating Your #Startup Job. #makeithappen #Shares & #Equity. Inspired by @freerobby

INFOGRAPHIC from 2013: #Tech #startups looking for? #career #makeithappen #neversettle #ontothenextone

UK-Tech-Job-Trends-2013

Equity

“Equity procedures and vernacular are by far the least understood component of startup job offers.”

Having an Impact at a startup can be very rewarding, if there is transparency from the beginning. Share options and Vesting Schedules can make or break companies, if delivered incorrectly or not at all. Try not to be sucked in by the Balls of Business. For more detail, read the full post by @freerobby Here –> http://rob.by/2013/negotiating-your-startup-job-offer/

Transparency helps Retention. Deliver Results, Not Excuses

‘No, I’m not a virgin. I use my Cojones’

#24hoursofhappy Clap along if you feel like happyness is the truth #Content #Marketing

Screenshot_2013-12-31-14-17-43

#Engage & #Involve the audience in Storytelling

It might seem crazy what I’m about to say … A slow roll StediCam tracking shot in L.A with a song overlaid. That is the HOW in the story. Now for the WHAT? The Video will show dancers/singers being happy.  OK, that’s it, easy right? Yes … kind of … here is my take on how the Internet was won.

If you do the Math: 24 hours x 60 mins = 1440 mins of Branded Content. Now lets put this in context – The song lasts about 4 mins for each song clip, which means over 450 people are involved in this “World First 24 Hour Music Video” In addition, layer in the futuristic time travelling digital dial player for anyone to select different times of the day and suddenly travel in time and this musical portal will link seamlessly to the song. The internet was won. #allthepoints

Is this the begining of realtime video entertainment and content delivery? Growth Hacking of this kind can be argued as Better or Worse than whats currently on offer. Imagine 24 hour News was accessible from Google Glass – it could be equally a 24 hour broadcast of the Individual and their life.

Whether you are walking, running, skiing , driving or other, imagine letting the world see how you are feeling at any given time. Is this just hype or is this a monumental change in the relationship between Intertainers and their already established audience?

The future of Intertainment

Take Google Glass for example – They continually improve and invite interactions with users/audiences to report mistakes when they find them [Not too dissimilar to ‘Sharing a moment’ from this video]. Now imagine a world where we are invited to contribute and collaborate to tell a continual story.

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour.

A Content Distribution Network that Celebrates the IndividuaL TASTES? – You DECIDE

Each person WILL want to browse and compare different moments in the song. Everyone can pause, rewind, fast forward and share these moments to your social network –  just choose from the 24 hours of content. But  what is clear here is that Pharrell has broken new ground and you will most likely become a Pharrell Williams advocate, enjoy the search through time, whether or not you find something worth sharing)

These are experiences, feelings and moments that really capture Happyness very well 🙂 *Goes to find the Jimmy Kimmel version* HAPPY! … Clap along if you FEEL that happyness is the truth.

Google Squared Online Introduction KayMackGee

Hi, My name is Kevin McGowan, this is part of my Squared Online Introduction – Hello World!

The Digital Marketing Qualification from Google. I’m learning the must-know skills and strategies for today’s digital marketer. Developed by Google, built by the best practitioners and delivered collaboratively online, we are a new movement. We Are Squared.

Song by Emilíana Torrini, Album “Me and Armini” – Rough Trade Records (NTEIBINT REMIX) https://soundcloud.com/nteibint/emili…

Special Thanks to Matthew Parker for creating `Foundations` an original piece – that helped me put this together!

Always looking to network, so let me know! Reach out ► KayMackGee :

FINAL

Website ► : http://www.kaymackgee.com
Twitter ► : https://twitter.com/kaymackgee
Facebook ► : https://www.facebook.com/kaymackgee
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