GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.


#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.


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Connect #price, #cost & #market share, to what you do everyday! Be More @Vice , Less Fat Hippo #Vice #kaizen

Ephemeral Media is Magic! Sand Castles, Bubbles  ….  &Unicorns?

I want you to imagine this wonderful thing. Just flash dream of the last time you got together with your family to relax in the garden or go to the beach. Ever taken a polaroid to capture thesemoments and keep them with you? Custom thumbnails in YouTube are abit like that, right? Maybe not: Have you ever seen on YouTube Short-form? Branded Web Series? or Long-Form season like House of Cards. Is it for casual entertainment, special interest, docs or investigative / reports. Are the topics mainly music videos, fashion, magic, comedy, drama or Cats? #allthecats

Do you want to know the reasons why you love a particular piece of Media, like Walt Disneys Fantasia, as featured above … Or the great work that Vice Media deliver? Do you even care if you never know? Is part of the fun for the audience in searching/finding these storytellers, Tales of Unicorns and strange places? Is it even something that anyone really even worries about it? That depends, Are you buying or selling? Its a Nexus point of Commerce & Art.

The exciting thing, is that we all can explore this new form of distribution.

“We demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it. “

Audience wants the control –  let them decide!  Give Users Control, What They Want, When They Want It

The Internet has SPOKEN! Tweets, Vine, Fan Pages … YES, The Internet, in fact does exactly, what ever it wants. Just give your audiences control.

“I Would’nt Worry About it! –  said a Jjyrating  Hippo

Dont fake it, like those fat incompetent Jjyrating Hippos. Also, and most importantly, dont feed the Hippos. They are just plain fat. This is now a nexus of commerce & Art. Learn from your journey. Push your boundaries. All of Us are Responsible for Ensuring We Live our Values. You question actions inconsistent with our values. That is part of the Courage value. Akin to the honor code pledge: “I will not lie, nor cheat, nor steal,nor tolerate those who do” 

 All the points go to you, if you have read this far and resisted that urge to click off & YouTube or Netflix: Fantasia, Vice Media or hippos. Because you are awesome, please share, tweet, like & favorite. Heres a Magic Cat Vine for your troubles. 🙂

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Evolution of #Narrative forms. #Content always needs the craft of a #Storyteller. #MagicCatVine [1/2]


Na-Na Na-Na Na-Na Na, Cat Beard!

Cat Beardage is a wonderful example of narration that demands engagement. Below, I outline simple tips for anyone crafting engaging content, digital experiences & contributing to ongoing conversations. In this post, lets first agree that Content Marketing is important for 2014. And Cats … well of course cats, because they’re Magical … Right? [Click Bait]

Content Strategists and User Experience Consultants in both B2B & B2C are scrambling to get ahead on forecasting  – The Future of Marketing 2014. The ‘What does the Future hold’ books and “Over 9,000 ways to win at Social Media Marketing … ” lists are being touted as they excitedly return from the holidays. As if to find meaning in what the New Year brings, they are planning, testing and bench-marking new standards, based on warm fuzzy feelings of what has always worked and what they are comfortable with.

   Little Fat Bitches believe its time to deliver their next batch of puppies.

Yes, basically, for those Little Fat Bitches, they believe that its time to deliver their next batch of puppies. NO! No-one wants to see the same shit repackaged from last year, because the context has changed. Consider; Snapchat gets MoMoney from Investors. After Facebook tries to buy them. When there is considered to be more Mobile Devices Than PCs for First Time –  Ever! Shouldn’t everyone be thinking about how we now use Facebook, Linked in or Twitter? We could argue cats & dogs all day about which channels are best suited to which content. The fact is that the audience of new urbanists, millenials and even old school MySpace-ers are no longer all in one place for you to shout at. This is now the Age of Context: mobile, location, sensors and soon we will suddenly be wearing it, if we are not careful.

Oh Shit -wheres my charger? Look, I cant leave without my mobile char … oh here it is.

Battery permitting, the rapid rise of apps, internet of things, wearables and messaging technologies mean we hold Twitter, Snap Chat, Vine, Google+, Facebook and Keek close to our hearts all day long.

Magic Cat Vine

Within six months, Vine has surpassed any other app by a long margin. The magical part in the below Cat Vine is not that it has branded product placement or that it features a well known film. This is a Magic Cat Vine because it is well crafted by the Storyteller. Your Content must be deeply linked to your strategy, create an Emotional Connection, whilst also being contagious, malleable & uncontrollable.

Go ahead and involve your audience, ask them a question –  engage with them about the content, encourage debate or conversation, by lovingly using #MagicCatVine. If you allow your content to be accessible to everyone, let it be inherently mobile and allow the audience to have a voice/conversation with you – then that’s where the goodness is at.                                                  …. Part 2  to Follow   #AllThereIs [2/2]


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Snapchat gets MoMoney: $50Million extra in Funding

The rise in ephemeral media reminds me of Q102.9 FM. It is, or was, a local radio station where I grew up. They had fantastic local giveaways, fun mentions and if the wonderful tags of hash been on the airwaves –  they most certainly would have used #loversaround11 for my particular favourite match making prank hour. Yes! It was a well known thing to do in the days before the internet took hold, dont judge me ok!  Here some actual proof of the cheese, that we would request for and on behalf of our unsuspecting victims!

So during this wonderful hour, myself and friends would actively prank our friends, family and school mates on a regular basis. It was our way of having an effect on the media content that is delivered to our local area – the reason I draw parallels here is that ephemeral media as we know it, has evolved –  this could be the first time that its been so mobile/shareable/accessible –  but its not new!

Co-founder Evan Spiegel has confirmed the $50 million was from a single investor, with no secondary offering. However, there is no word on who that investor might be, or whether or not it was a re-investor. Spiegel has mentioned Tencent, and its chat subsidiary WeChat in particular, as an interesting company to learn from. Its all about access to this audience. The gatekeepers that are democratizing content creation because of the mechanics of this app.

However this $50 million puts Snapchat’s total investment at no less than $123 million, and without a revenue stream in sight. And honestly, it doesn’t seem to matter right now.

Snapchat announced recently that it sees over 400 million snaps sent per day, which is more than Facebook’s daily photo uploads. Though the company doesn’t publicly disclose numbers, it is rumored to have around 30 million monthly active users.  30 MILLION ACTIVE USERS PER MONTH!

Yes … yes you should wait for that bigger offer!  … but maybe don’t wait too long, unless there is a bigger plan.

Related articles

Squarelle Tonacity | TeamTrendy | Squared Online we are squared

Squarelle Tonacity
Squarelle Tonacity
Squarelle Tonacity

Executive Summary

Mintel value the UK home hair colourant market £349 million in 2013. This category has experienced a healthy value growth of 4.5% YOY -, 3% above inflation rate. Customers are looking for home hair colour products which are kind to hair and are ammonia free. Global brands like Clairol, Garnier and L’Oreal are well established brands in the UK home hair care category and brands like these have invested in scientific research for decades to create better hair colour formulas.

Within the UK home hair care colour market, on 1st April 2014 – Squarelle aims to launch Tonacity – a new and innovative semi-permenant hair colorant that delivers natural multi-tones with a premium price of £24.99. The product is aimed at females who get their hair coloured at salons significantly undercutting salon prices while delivering salon quality. The need is established over 9,000 and research shows women are looking for inexpensive ways of experimenting more with their looks at home and an incredible 75% of UK women dye their hair in some form.

Multi-tones are hot trend for 2014 & Tonacity will capaitalise on this trend. Squarelle Tonacity 3-tone multi-tones are tailor-made to individual needs, arriving in a personalised box adding emotional value to the brand and helping our clients feel spoilt in the luxury of home rather than a busy hair salon. Tonacity is less risky than cheaper off-the-shelf hair colours because Squarelle colour specialists advise on the right tones for each customer. The customer completes a thorough user-friendly consultation online with photo and is emailed back tonal combinaton suggestions. Once confirmed the Tonacity 3- multi-tones are made up and sent with instructions and applicator. Tonacity can only be purchased in select Department stores (our Partners) and on their websites.

In this presentation we will highlight the key digital media cross channel tactics we will pursue to advance the brand awareness of Squarelle’s Tonacity in the UK market in the first half of 2014.

#hairgoodenoughtoeat #summerflavours #tastytreats, #yourtimetoshine #squarelletonacity
Hi, My name is Kevin McGowan, this is part of Group Work for the Squared Online Course – Module Three. #TeamTrendy Google Squared Group Work Team Trendy : Alice, Maz, Sonia, Sandra, Marie, Zoe, Freddy & Kevin.

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Hot Air from Irish Traveller


I joined the Squared Community to develop a deeper understanding and awareness of how we behave different in digital form and best practices that works well for so many digital networks. In order to fully immerse myself in the theories/test/fail/learn- I decided before starting the course (in my bitter loneliness) that I should own a brand or create a name/brand that I could happily test to the limits. And so, Kay Mack Gee or kaymackgee (my initials phonetically) #kaymackgee, (tags of Hash) KayMackGee and the kaymackgee logo were born.

I like to imagine (and judge) content engagement with an audience in a similar way to how a global travel agent (if they still existed) would offer modes of travel to different people for their needs (Does this resonate with you in anyway? If you think there’s a better way to explain this let me know- I’m going somewhere with this Metaphor)

Hot Air Balloon travel is an interesting, fun, zen-like way to travel. Its true escapism. The eternal optimists among you will notice, how wonderfully basket and balloon glides through brighter skies. You can see it as enjoying the element of luck – no real direction but sweet- just like a fortune cookie when you read its post-noodle message. Its still engaging content right? But why?
IMG_20130916_211301I flew back from Ireland on a Sunday evening on a flight that ended with a jolt which shocked me and leaves me queezy thinking about it. A bit like a recent ” TheYoungTurks ” Video on religion that I stumbled upon. Boke worthy: straight to the point, no frills or fluff. Engaging content? Yes! But very different needs.

We are all able to have content on what we want, how we want it, where we want it and when we want it. Now layer in Social Channels and Immediacy via mobile devices means that these networks are alive and well – Fertile Ground

I think that content delivery is a lot more coordinated than the Wright brothers delivered both ship and crew in back in 1917, so I hope we witness content marketing and delivery getting hypersonic levels of efficiency – Imagine a world where: GeoFence payment discounts hover from a Google Glass app based on my Facebook preferences and friends recommendations … Fully personalised and agile content delivery … like a hoverboard! … actually
… wheres my hoverboard!?



Warning: The Next piece I write will be: Immediacy and Accessibility – Vs Security and Legislation