GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.

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#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the 24hoursofhappy.com video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.

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What would Don Draper do? #intuition #MadMen #insights #mathmen #dualprocess /∞

madmen

When presented with a problem, there is an intuitive solution that comes to mind for Don Draper, its normally the most immediate and easiest resolve to this problem. But for better engagement and group buy in, what normally happens is that he taps into the observations, perceptions & memories of Richard (Dick) Whitman and reveals them. We actually see two different characters that you really get to know while watching the series MadMen.

Don Draper and Richard Whitman are clearly identifiable, they have their own beliefs, they make choices. As shown in this clip, both a #system1 and a #system2 thought process is revealed during this Hersey pitch. You can see in just under 4 minutes the audience experiences an unexpected joy or inspiration, followed closely with the painful experiences and very similar automatic association of painful tales of Richard Whitmans childhood.

The biggest lesson that can be learned from the Hershey’s pitch is that “Everyone has their own story to tell”. That is what makes us human and this is what connects us. Look into the statistics, look at the sources where the most engagement comes from, look at what types of conversations and what types of content is being shared right now. What is the context of this human message or affection? If your delivering high quality content, then this lowers the barrier to entry. Actually being able to identify the context in which decisions, conversations and observations are made by your audiences/users, will drive systematic improvements.

Like Pardot have shown in this infographic, there are ‘innovations’ in Marketing Automation. These technologies are in the marketplace to support the large corporations traditional Models. Which is fine, because the budgets that are being spent doing the same thing that has always been done, are normally greenlit by Fat Hippos that are disconnected customers. But imagination and creativity cannot be plotted on any graph.

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Connect #price, #cost & #market share, to what you do everyday! Be More @Vice , Less Fat Hippo #Vice #kaizen

Ephemeral Media is Magic! Sand Castles, Bubbles  ….  &Unicorns?

I want you to imagine this wonderful thing. Just flash dream of the last time you got together with your family to relax in the garden or go to the beach. Ever taken a polaroid to capture thesemoments and keep them with you? Custom thumbnails in YouTube are abit like that, right? Maybe not: Have you ever seen on YouTube Short-form? Branded Web Series? or Long-Form season like House of Cards. Is it for casual entertainment, special interest, docs or investigative / reports. Are the topics mainly music videos, fashion, magic, comedy, drama or Cats? #allthecats

Do you want to know the reasons why you love a particular piece of Media, like Walt Disneys Fantasia, as featured above … Or the great work that Vice Media deliver? Do you even care if you never know? Is part of the fun for the audience in searching/finding these storytellers, Tales of Unicorns and strange places? Is it even something that anyone really even worries about it? That depends, Are you buying or selling? Its a Nexus point of Commerce & Art.

The exciting thing, is that we all can explore this new form of distribution.

“We demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it. “

Audience wants the control –  let them decide!  Give Users Control, What They Want, When They Want It

The Internet has SPOKEN! Tweets, Vine, Fan Pages … YES, The Internet, in fact does exactly, what ever it wants. Just give your audiences control.

“I Would’nt Worry About it! –  said a Jjyrating  Hippo

Dont fake it, like those fat incompetent Jjyrating Hippos. Also, and most importantly, dont feed the Hippos. They are just plain fat. This is now a nexus of commerce & Art. Learn from your journey. Push your boundaries. All of Us are Responsible for Ensuring We Live our Values. You question actions inconsistent with our values. That is part of the Courage value. Akin to the honor code pledge: “I will not lie, nor cheat, nor steal,nor tolerate those who do” 

 All the points go to you, if you have read this far and resisted that urge to click off & YouTube or Netflix: Fantasia, Vice Media or hippos. Because you are awesome, please share, tweet, like & favorite. Heres a Magic Cat Vine for your troubles. 🙂

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Squarelle Tonacity | TeamTrendy | Squared Online we are squared

Squarelle Tonacity
Squarelle Tonacity
Squarelle Tonacity

Executive Summary

Mintel value the UK home hair colourant market £349 million in 2013. This category has experienced a healthy value growth of 4.5% YOY -, 3% above inflation rate. Customers are looking for home hair colour products which are kind to hair and are ammonia free. Global brands like Clairol, Garnier and L’Oreal are well established brands in the UK home hair care category and brands like these have invested in scientific research for decades to create better hair colour formulas.

Within the UK home hair care colour market, on 1st April 2014 – Squarelle aims to launch Tonacity – a new and innovative semi-permenant hair colorant that delivers natural multi-tones with a premium price of £24.99. The product is aimed at females who get their hair coloured at salons significantly undercutting salon prices while delivering salon quality. The need is established over 9,000 and research shows women are looking for inexpensive ways of experimenting more with their looks at home and an incredible 75% of UK women dye their hair in some form.

Multi-tones are hot trend for 2014 & Tonacity will capaitalise on this trend. Squarelle Tonacity 3-tone multi-tones are tailor-made to individual needs, arriving in a personalised box adding emotional value to the brand and helping our clients feel spoilt in the luxury of home rather than a busy hair salon. Tonacity is less risky than cheaper off-the-shelf hair colours because Squarelle colour specialists advise on the right tones for each customer. The customer completes a thorough user-friendly consultation online with photo and is emailed back tonal combinaton suggestions. Once confirmed the Tonacity 3- multi-tones are made up and sent with instructions and applicator. Tonacity can only be purchased in select Department stores (our Partners) and on their websites.

In this presentation we will highlight the key digital media cross channel tactics we will pursue to advance the brand awareness of Squarelle’s Tonacity in the UK market in the first half of 2014.

#hairgoodenoughtoeat #summerflavours #tastytreats, #yourtimetoshine #squarelletonacity
Hi, My name is Kevin McGowan, this is part of Group Work for the Squared Online Course – Module Three. #TeamTrendy Google Squared Group Work Team Trendy : Alice, Maz, Sonia, Sandra, Marie, Zoe, Freddy & Kevin.

The Digital Marketing Qualification from Google. I’m learning the must-know skills and strategies for today’s digital marketer. Developed by Google, built by the best practitioners and delivered collaboratively online, we are a new movement. We Are Squared.

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Always looking to improve, so let me know! Reach out ► KayMackGee :

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Google Squared Online Introduction KayMackGee

Hi, My name is Kevin McGowan, this is part of my Squared Online Introduction – Hello World!

The Digital Marketing Qualification from Google. I’m learning the must-know skills and strategies for today’s digital marketer. Developed by Google, built by the best practitioners and delivered collaboratively online, we are a new movement. We Are Squared.

Song by Emilíana Torrini, Album “Me and Armini” – Rough Trade Records (NTEIBINT REMIX) https://soundcloud.com/nteibint/emili…

Special Thanks to Matthew Parker for creating `Foundations` an original piece – that helped me put this together!

Always looking to network, so let me know! Reach out ► KayMackGee :

FINAL

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Microsoft to acquire Nokia – 41MP devices to ensure windows mobile market share

Microsoft to acquire Nokia - 41MP devices to ensure windows mobile market share

Can Microsoft regain ground, based on hardware alone? The CEO recently announced he would step aside, is this an indication of their agile steps towards mobile?

Its clear to see the implications are far reaching when you empower the masses with a great brand (microsoft & Nokia are huge brands stood alone)and great hardware. The OS may not be great, but the masses don’t currently have access to this camera hardware. Well played Microsoft, well played.

Click on the photo for the full article.

What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy

What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy

CREATOR. BROWNCOAT. CULTURE, TRAVEL, TECHNOLOGY
Digital Enagement – #kaymackgee Kevin McGowan

According to research, 10% of people’s daily search needs are for more in-depth content. This article focuses on what actually works and what the results tell us.

‘What is clear is that currently, these new results seem to favor “big brands.” Meaning, well-known publishers are being favored, though Google does promise that “you’ll also find some great articles from lesser-known publications and blogs.” So stay tuned. Obviously their primary measure of “quality” right now (as far as these types of results are concerned) is based on reputation, hence the big brand names.’

Click here to read the full Article