#Engage & #Involve the audience in Storytelling
It might seem crazy what I’m about to say … A slow roll StediCam tracking shot in L.A with a song overlaid. That is the HOW in the story. Now for the WHAT? The Video will show dancers/singers being happy. OK, that’s it, easy right? Yes … kind of … here is my take on how the Internet was won.
If you do the Math: 24 hours x 60 mins = 1440 mins of Branded Content. Now lets put this in context – The song lasts about 4 mins for each song clip, which means over 450 people are involved in this “World First 24 Hour Music Video” In addition, layer in the futuristic time travelling digital dial player for anyone to select different times of the day and suddenly travel in time and this musical portal will link seamlessly to the song. The internet was won. #allthepoints
Is this the begining of realtime video entertainment and content delivery? Growth Hacking of this kind can be argued as Better or Worse than whats currently on offer. Imagine 24 hour News was accessible from Google Glass – it could be equally a 24 hour broadcast of the Individual and their life.
Whether you are walking, running, skiing , driving or other, imagine letting the world see how you are feeling at any given time. Is this just hype or is this a monumental change in the relationship between Intertainers and their already established audience?
The future of Intertainment
Take Google Glass for example – They continually improve and invite interactions with users/audiences to report mistakes when they find them [Not too dissimilar to ‘Sharing a moment’ from this video]. Now imagine a world where we are invited to contribute and collaborate to tell a continual story.
A little more Content Creation & Collaboration please
Over 400 extras appear alongside Pharrell Williams in the 24hoursofhappy.com video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)
Pharrell’s ‘Happy’ is wonderful, I think http://t.co/R7WHFSLEN8. I hope you are all having good holidays. Thank you for our job. CM
… thats the exploratory nature of this content – Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour.
A Content Distribution Network that Celebrates the IndividuaL TASTES? – You DECIDE
Each person WILL want to browse and compare different moments in the song. Everyone can pause, rewind, fast forward and share these moments to your social network – just choose from the 24 hours of content. But what is clear here is that Pharrell has broken new ground and you will most likely become a Pharrell Williams advocate, enjoy the search through time, whether or not you find something worth sharing)
These are experiences, feelings and moments that really capture Happyness very well 🙂 *Goes to find the Jimmy Kimmel version* HAPPY! … Clap along if you FEEL that happyness is the truth.
- A whole Twenty Four hours of Happy with Pharrell (freshlylanded.com)
- Pharrell Williams gets Happy for 24 hours with new video (contactmusic.com)