Luke Skywalker is The Last Jedi Saviour


Luke Skywalker dies in the Star Wars film ‘The Last Jedi’.

The location will be at Malin Head, Ireland. 31-08-15-151-1024x602He will have trained/guided the soon to be Jedi (~ Rey) thus preserving teachings learned, in using the ways of the force, but in a more balanced way than the last guy. (r.i.p Han)

kaymackgee contentive



GALWAY PARADE IS HAPPY | Féile Pádraig 2014 #IrelandInspires Magical #happy Video Content @Failte_Ireland @discoverireland @utvireland

A little more Content Creation & Collaboration please

Over 400 extras appear alongside Pharrell Williams in the video, including several celebrities. What makes you listen to and watch it over and over again? ( … I’ve watched it for about an hour so far)

… thats the exploratory nature of this content –  Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel and many fantastic dancers. All of them hand off to one another as the song continues in a loop. Williams  appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Now think for a second … what if this format could tell the story of your town instead of L.A ? Galway stepped up.


#IrelandInspires & The Wild Atlantic Way:  Féile Pádraig 2014

Thousands of people have been featured in Kamil Krolaks video series and they have all been from Galway, yet inspired by the Content delivered by Pharrell Williams in the video. A part of the success in this video content is that Kamil Films is supported by all the social media channels, engaging the local audiences, especially Galway Media & council. This ensures that those featured in the Videos are interactive and social media facing which is vital for audience engagement & extending networks.

Is this the Future of Video Content?

I think so.

Over the past number of years, I have worked with multinational Media companies, brands & startups on Content Strategy & Content creation.  There is one thing that has always stayed true and that is that you need to be a great storyteller. Being a board member of Fahy productions in Ireland has showed me that great stories involve the audience, generate discussion and enable everybody to tell their stories. I plan to support the digitisation of these legacy stories that inspire the 70 million at home and abroad to come and explore Ireland.

I look forward to the next few years in this currently molten digital landscape. I aim to support local creators and artists in digitising their stories & working with thought leaders for the discovery points  to encourage debate & discussion  across each piece of content created.

We will offer hope, visibility and inspiration to everyone who has a story to tell. It could be about where they have come from and what the Wild Atlantic Way will mean for Sport, Home life, Arts, Education, Traditions, Business, Music, Food, Theatre & Technology. This series will be delivered as part of a multichannel (Facebook, Direct Mail, YouTube, GooglePlus, Vine, Twitter, LinkedIn) approach and will span the discovery points of the Wild Atlantic Way.


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Hot Air from Irish Traveller


I joined the Squared Community to develop a deeper understanding and awareness of how we behave different in digital form and best practices that works well for so many digital networks. In order to fully immerse myself in the theories/test/fail/learn- I decided before starting the course (in my bitter loneliness) that I should own a brand or create a name/brand that I could happily test to the limits. And so, Kay Mack Gee or kaymackgee (my initials phonetically) #kaymackgee, (tags of Hash) KayMackGee and the kaymackgee logo were born.

I like to imagine (and judge) content engagement with an audience in a similar way to how a global travel agent (if they still existed) would offer modes of travel to different people for their needs (Does this resonate with you in anyway? If you think there’s a better way to explain this let me know- I’m going somewhere with this Metaphor)

Hot Air Balloon travel is an interesting, fun, zen-like way to travel. Its true escapism. The eternal optimists among you will notice, how wonderfully basket and balloon glides through brighter skies. You can see it as enjoying the element of luck – no real direction but sweet- just like a fortune cookie when you read its post-noodle message. Its still engaging content right? But why?
IMG_20130916_211301I flew back from Ireland on a Sunday evening on a flight that ended with a jolt which shocked me and leaves me queezy thinking about it. A bit like a recent ” TheYoungTurks ” Video on religion that I stumbled upon. Boke worthy: straight to the point, no frills or fluff. Engaging content? Yes! But very different needs.

We are all able to have content on what we want, how we want it, where we want it and when we want it. Now layer in Social Channels and Immediacy via mobile devices means that these networks are alive and well – Fertile Ground

I think that content delivery is a lot more coordinated than the Wright brothers delivered both ship and crew in back in 1917, so I hope we witness content marketing and delivery getting hypersonic levels of efficiency – Imagine a world where: GeoFence payment discounts hover from a Google Glass app based on my Facebook preferences and friends recommendations … Fully personalised and agile content delivery … like a hoverboard! … actually
… wheres my hoverboard!?



Warning: The Next piece I write will be: Immediacy and Accessibility – Vs Security and Legislation