Why will the Age of #Context decide what we do everyday? #kaizen /∞

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The Internet of Things

Fridge, mobile, tablet, laptop, Wearable Device or a Table in a local Bar –  The Internet of Things is an exciting contextual stream of Data, but at what cost? Imagine you walk into a bar, and place your mobile on the table and enjoy while a Personal Contextual Assistant (PCA) greets you. By the magical powers of The Internet of Things: mobile payments, NFC, WiFi & Context, you can order, eat,enjoy, pay, tip & review, whilst getting the best service YOU could ask for.

“Hello [First Name], Welcome to [Bar Name, followed by Slogan] What can we get you today? Shall I order you a [Your preferred Beverage] while you look at our menu?”

I imagine the above said in Scarlett Johanssons voice from the Movie ‘Her’.

We want all the things that we have now, and plus more stuff … GIMME STUFF! Yes, all that extra relevant content is where the awesome sauce is at. BUT, heres where things get a little bit tricky. I also want you to make it more relevant to me, suggest things that people in my Network like, provide me with options based on people I trust, communicate with and follow.

Oh, and also give me the answers, to everything, everywhere, at anytime on a Fridge, mobile, tablet, laptop, Wearable Device or a Table in a Bar that I’m at … but also please respect my privacy. “You’ve almost finished [Your preferred Beverage], would you like another? *finger swipe* Thank you, Just one moment and I’ll add that … [Bar Name, followed by Slogan] [Your preferred Beverage] is on its way – if you need anything, just ask” –  said the PCA to everyone. #creepy ?

Look for the signals

Is that what the future holds? Are public interactions being contextualised via personal devices and PCA technologies, as we build Individual networks? Scobleizer seems to think so with his book the Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.

“Turn on a TV, it does not know what you watched on it yesterday, or what you like” #sillytv #context

Now indulge me for 20 seconds and think about how you found this article. A clicked hastag, an email or maybe you just noticed the candid author photo by Susanne Skretteberg Andersen in Norway. Does that matter? Whos analysing that? As a content creator, this journey is more important to me than it is to you, right? So what about our entertainment and our ever increasing Internet Video consumption.
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Think about your favorite Netflix season or your favorite Youtube channel … yes that one that you secretly enjoy (as do millions of others, so its ok) and then place yourself in a different location while consuming this content on a Fridge, mobile, tablet, laptop, Wearable Device, at a bustop or on a Table in a local Bar.

I like to think theres an algorithm working while I am watching this content. Hopefully there is a scaled attribution model that is sending out signals/code, so that in the future relevant content will present itself to me when I request it. So this makes me think, is this the future of interactive content & advertising? If at the end of the above short video, you realised there is a series or season linked to the video, would you commit your time to it? Now think about a thoughtleader, celebrity, character or brand that you follow. Take Michael Jackson for example, *pours out drink*, if he delivered this service to you, would you be more inclined to engage with it?

I love that movie #wheresmyhoverboard … ahhh so yes, the exciting thing is that the landscape hasn’t fully formed and is still molten. As with all of these shifts in Technology, Social & Media they still require abit of legwork.

Which reminds me I’m off to another fun project! Wish me Luck … or Context!

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Connect #price, #cost & #market share, to what you do everyday! Be More @Vice , Less Fat Hippo #Vice #kaizen

Ephemeral Media is Magic! Sand Castles, Bubbles  ….  &Unicorns?

I want you to imagine this wonderful thing. Just flash dream of the last time you got together with your family to relax in the garden or go to the beach. Ever taken a polaroid to capture thesemoments and keep them with you? Custom thumbnails in YouTube are abit like that, right? Maybe not: Have you ever seen on YouTube Short-form? Branded Web Series? or Long-Form season like House of Cards. Is it for casual entertainment, special interest, docs or investigative / reports. Are the topics mainly music videos, fashion, magic, comedy, drama or Cats? #allthecats

Do you want to know the reasons why you love a particular piece of Media, like Walt Disneys Fantasia, as featured above … Or the great work that Vice Media deliver? Do you even care if you never know? Is part of the fun for the audience in searching/finding these storytellers, Tales of Unicorns and strange places? Is it even something that anyone really even worries about it? That depends, Are you buying or selling? Its a Nexus point of Commerce & Art.

The exciting thing, is that we all can explore this new form of distribution.

“We demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it. “

Audience wants the control –  let them decide!  Give Users Control, What They Want, When They Want It

The Internet has SPOKEN! Tweets, Vine, Fan Pages … YES, The Internet, in fact does exactly, what ever it wants. Just give your audiences control.

“I Would’nt Worry About it! –  said a Jjyrating  Hippo

Dont fake it, like those fat incompetent Jjyrating Hippos. Also, and most importantly, dont feed the Hippos. They are just plain fat. This is now a nexus of commerce & Art. Learn from your journey. Push your boundaries. All of Us are Responsible for Ensuring We Live our Values. You question actions inconsistent with our values. That is part of the Courage value. Akin to the honor code pledge: “I will not lie, nor cheat, nor steal,nor tolerate those who do” 

 All the points go to you, if you have read this far and resisted that urge to click off & YouTube or Netflix: Fantasia, Vice Media or hippos. Because you are awesome, please share, tweet, like & favorite. Heres a Magic Cat Vine for your troubles. 🙂

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Break Exciting Fertile Ground – Kevin Spacey @ EIFF


https://www.youtube.com/watch?v=&feature=youtube_gdata_playerHouse of Cards, kevin spacey, Edinburgh International Film Festival

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