According to research, 10% of people’s daily search needs are for more in-depth content. This article focuses on what actually works and what the results tell us.
‘What is clear is that currently, these new results seem to favor “big brands.” Meaning, well-known publishers are being favored, though Google does promise that “you’ll also find some great articles from lesser-known publications and blogs.” So stay tuned. Obviously their primary measure of “quality” right now (as far as these types of results are concerned) is based on reputation, hence the big brand names.’
- SUNDAY READER: Sex, Violence, and Autocomplete Algorithms (forums.pinstack.com)
- What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy (hubspot.com)