“How will the Internet of Things integrate our lives in 2020” This infographic has been created as part of the Squared Online Network.
Brands embracing Internet of Things – David
Raw Data Collection – Saioa & Wayne
Insights into Consumer Product Innovations – Brendan & Sonia
Published Research Papers – Geraldine
Visuals/Design – Kevin & Saioa
Overall Story/Entertainment Value : Sonia & Kevin
Meta Data across all networks: #iot #M2M #IoE #Internet #internetofthings #Smartphone #Tablet #Android #Google #Glass #Mobile #Cisco #Tech
#Cloud #BigData #DigitalRevolution #IndustrialRevolution #MQTT #Innovation #App #sensors
Insights Into Innovations – http://blog.co-star.co.uk/2013/09/24/gemaltos-new-m2m-development-kit-boostsinnovation-in-the-internet-of-things/
Think about Michael Jackson reading out the menu at Cafe 80’s in the future – How will brands/celeb advertise using these upcoming prototype innovations.
Future of Advertising Digital Marketing
– “The 24×7 newsroom blueprint for advertising” – brands will have to adopt characteristics of the real-time, data-driven newsroom; prolific, nimble and audience-centric. Ad agencies and creative departments will need to work more like a news organization, constantly adapting existing material and creating new content across all media.
– “Prepare for the on-demand age of marketing” – In this digital age consumer experience will need to be personalised in real time and anywhere
– “’Glocal’ builds on unity of thought with diversity in execution” (local and global) – Consumers worldwide are becoming increasingly identifiable as what author calls “Omniculturals” (Steve Stoute) — people who define themselves more by their lifestyles and economic and educational attainment than by their race or ethnicity.
– “Act like a conductor to orchestrate the silos in communication” – To be effective, you have to deliver the message through all touch points (each one of them is really represented by a different type of industry). You need a new type of managerial role, which is called a current network orchestrator.
– “Redefining advertising objectives beyond DAGMAR” – What has largely been ignored till now, is gaining prominence – it is about positive social impact. Jim Stengel, the former CMO of P&G in his book “Grow” writes that companies with a positive social impact out-perform by almost 4 to 1 the S&P 500.
– “Leverage the power of big data and analytics to focus on a single consumer “ – Advanced analytics will be able to sense interactions and respond in real-time with content tailored to every customer “touch.” NFC chips in phones, as well as smart tags that can go on any object will open up an “Internet of things”.
– “Consumer data ‘lockers’ turning to currency online” – Consumers could create a private secure data vault on their profile; lockers with food preferences, next vacation, coffee order, home service providers, bank accounts, and so on. “Personal data lockers” will give Internet users a degree of control over their online personal data that may well transform it into “a kind of online currency.” -JR Smith, AVG Technology (http://blogs.economictimes.indiatimes.
How TV advertising will change in next decade
– Adoption of VoD, IPG, and PVRs will shift viewing from linear broadcasts on a TV screen to a multiscreen, multidevice, multimodal, on-my-schedule, usercontrolled experience.
– Ads Will Get Personal :“Addressability” not only will become common, but will evolve from targeting an entire segment with one piece of advertising creative to further segmenting the audience and serving differentiated pieces of advertising creative based on the audience’s characteristics. This personalization will manifest itself in different advertising spots appearing for different users, and in tailored product placement.
– Don’t Just Watch, Get Involved: Ad personalization will take many different forms, leading to greater user involvement.
– Is It Real or Is It Television?: Brands will explore many senses in addition to audio and visual. Haptics, smell, and even taste will be used in advertising. With the proliferation of 3D printers, we will be able to print a model of a new car while haptic feedback will allow us to experience driving it on a mountain road (http://www.cisco.com/web/about/ac79/docs/sp/Future-of-TV_Advertising.pdf)
Mobile Advertising– Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves.
– It is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them.
– The mobile phone will transform from being seen as a new personalized channel to receive advertisements on; to a device which will orchestrate where, when and how selected advertiser’s information will be delivered.
– Successful brands in 2020 will be those which collaborate with individuals, include them in communities and rating of their products or services.
Marketing predictions for 2020 – http://www.cmo.com/content/cmo-com/home/slide-shows/slide-show-the-cmos-world-in-2020.html
– Gemalto’s new M2M development kit boosts innovation in the Internet of Things
– By 2020 sensor data will make up 40% of all data created; digital locks; smart buildings; man-machine mind meld
Published Research Papers
1. “The Internet of Things: How the next evolution of the internet is changing everything”, Cisco White Paper April 2011
http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf – IoT is the point in time when more things / objects are connected to the internet than people. IoT ‘born’ in 2008-2009 and by 2020, here will be 50 billion things connected to the internet – everything from your body, car, alarm clock and even cows. There is a nice infographic in this white paper showing the growth of population and connected devices over time. NB. IBM have said 1 trillion connected devices by 2015 so Cisco may be underestimating.
Current limitations: battery life, requirement of unique IP address for all sensors (IPv6 awaited)
2. “Internet of Things: A vision, architectural elements, and future directions” J Gubbi, R Buyya, S Marusic M Palaniswami – http://www.buyya.com/papers/Internet-of-Things-Vision-Future2013.pdf
Includes a roadmap of technological developments (fig 9). By 2020, we will see applications evolve to include: Energy harvesting and recycling, intelligent analytics, wireless power (so no batteries required for sensors), automatically driven vehicles!
3. “Internet of Things in 2020” European Commission Information Society and Media 2008 – Bit old but some interesting thoughts about the future…
2015 – 2020: Extrapolation of current trends – Integrated appliances, smart transportation, semi intelligent objects,
2015 – 2020: New trends requiring further research : smart living, in vivo health, automated healthcare
IoT: the point in time when more things were connected to the internet than people (2008)
By 2020, 50 billion things will be connected to the internet
– everything from your body, car, alarm clock and even cows.
Applications will evolve to include: Integrated appliances, energy harvesting and recycling, intelligent analytics, wireless power, automatically driven vehicles and automated healthcare IoT, a network of networks
Current limitations: battery life, requirement of unique IP address for all sensors
Raw Data Collection
● By 2020 each person will have an average of 9 devices connected (www.bdigital.org)
● Software and hardware will be standardised to enable using other brands
● 50 billion IP devices connected by 2020/2022
● The IoT will account for an increasingly huge number of connections: 1.9 billion devices today, and 9 billion by 2018.
● 50% of enterprises will adopt machine to machine (M2M) technology by 2015
● Smart meters increased 500% by 2015
● Smart appliances grow to 45M by 2020
● The “Smart Home” market value will be $60B by 2017 Visuals/Design
For the Infographic:
By 2020 each person will own 7-9 connected devices
By 2016 23.6M cars will be connected to the internet
1.9 billion connected devices today, 9 billion by 2018 and 50B connected things by 2020
By 2015 50% of the enterprises will adopt M2M technology
By 2025 more than 95M vehicles will ship with embedded telematics
By 2015 smart meters increased by 500%
By 2020 45M smart appliances
By 2017 the smart home market value will be $60B
Revenue opportunities from connected devices in vertical sectors:
● Automotive $202B
● Health $69B
● Consumer electronic $445B
● Utilities $36B
● Advertising & Digital Marketing but in 2020 style ( #bttf Hill Valley & Two Pines Mall)
● Top Ten innovations Advertising or Marketing (e.g CES) highlights from2013-present.
● Products & Services: Minecraft, 16 Bit reallife, xfactor 5th judge app, streetview, pebble 1.0, Google Glass 0.1 dev, Epic Meal Time- Daily Channel
● Cafe 80’s style of total immersion in design & thinking of Science of colours Visuals/Design
● Innovative Campaigns now and how they will look in 2020
● Found Money2020 is Global Event Commerce at the intersection of Payments and Financial Services with Mobile, Retail, Marketing Services, Data and Technology.
● Almanac – You heard him girls, partys over
● muted colours, but topical for 2014 – E.G ( Age of Context by Robert Scoble)
● Minecraft IRL
● Overlaid adverts in frame – like game/augmented reality/googleglass/spaceglasses
Indented Framing to pull attention
Title: How will the #InternetofThings integrate our lives in 2020
Intro: some background on what to expect , why we have done this and the fictitious world that we have forecast – but a real human explaination
Insights: small pocket statements/ consumer product innovations
Outro: explain Context – why we think the things will happen – Ask the audience a question? We want to hear from you!
If you could connect two things … What product integration do you want to see first?
Vote for your favourite (give 5)
#lamp&phone #plug&clock #desk&charger #catbell&laptop #glasses&tv
Or let us know if you have a better Idea – Leave a comment,share or Tweet Us your Idea @… & we will chose a winner to have our team build your design!
#connectmy #squaredonline #digitalwaves
References : hosted as qr codes (no links that are not clickable)
Brands: Highlighted by David
● CES 2020 –
● seamless product innovations
● Innovative Advertising Campaigns
● This basic storyline
● Snippets/pockets to fill(e.g
● Subtle Almanac inclusions
● References of Age of Context, 2014 innovations, shift toward content channels.
● Day in the life
● 16 Bit style IRL branded gamified IoT- IBM points QR Code
● Google Plus (Goo.gl)
● Tweet This
IBM is a great resource for IOT.
I have put some articles etc. on the community page.
Sensor Types and their Applications
References for Items in Community
● Interacting with technology will be more like having a conversation and typing queries into a box will be all but obsolete. Instead of keyboards, we’ll have microphones and speakers in the ceiling recording conversations and giving answers to direct questions.
● Voice-activated network would tie together control of all our devices. We might, for example, tell the AI in our ceiling to turn on the porch light, pull up a show on TV, and pre-heat the oven.
● M2M (machine2machine) data will be responsible for 40% of all data by 2020.
● From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020).
● From now until 2020, the digital universe will about double every two years.
● The “infrastructure” of the digital universe and telecommunications will grow by 40% between 2012 and 2020. As a result, the investment per gigabyte (GB) during that same period will drop from $2.00 to $0.20.
● Between 2012 and 2020, emerging markets’ share of the expanding digital universe will grow from 36% to 62%.
● Only a tiny fraction of the digital universe has been explored for analytic value. IDC estimates that by 2020, as much as 33% of the digital universe will contain information that might be valuable if analyzed.
● 200 million devices connected in 2000
● 8.7 billion devices connected in 2012
● 15 billion devices connected by 2015
● 75 billion devices connected by 2020
Devices per person
● 1 device per person in 2013
● 5 devices per person in 2017
● 9.4 devices per person in 2020
From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000
exabytes, or 40 trillion gigabytes.
M2M (machine2machine) data will be responsible for 40% of all data by 2020 – 16 trillion
Final Raw Data
David – Ideas/Notes
Brands Embracing the Internet of Things
Cisco Systems has predicted that the internet of things will be
worth $14trn (£9trn), with as many as 50 billion devices
connected to the internet by 2020
There is a great graphic on page 8 here
E.G. The average Chinese home in 2030 will have 40–50
intelligent devices/sensors, generating 200TB of data
BRANDS EMBRACING INTERNET OF THINGS
Cardiac monitors – Cardiac Science
Nike Fuel Bands– Nike+
Patient diagnostics – Roche
Aerospace systems – BAE Systems
Construction materials – Marley
Commercial/consumers vehicles – Ford
Transit manufacturers – Alstom Transport
Healthcare, consumer lifestyle, lighting – Philips
Security/surveillance systems – Bosch
Radar/security – Raytheon
Some interesting quotes on what some CEO/founders
think of advertising in 2020 http://wfoa.wharton.upenn.
We should also definitely mention Horizon 2020 https:
Blogroll (content creators)
http://internetothings.tumblr.com/whatisthis- Blog Title “Curators of the IoT”. All of our blogs. Squared Blog @postscapes @iobridge @TheIoT @theliquidagency (B)
http://blog.saugatucktechnology.com/five-questions-internet-things/#more-1639 (writer: Mike West)
http://www.computerworld.com/s/article/9244997/Bosch_says_the_future_is_the_Internet_of_Things (writer: Patrick Thibodeau)
http://www.comsoc.org/blog/internet-things-and-things (writer: Robert Saracco)
http://siliconangle.com/blog/2013/05/31/the-future-is-the-internet-of-things-and-its-already-here/ (writer: Mike Wheatley)
http://www.theguardian.com/media-network/media-network-blog/2014/feb/06/internet-of-things-humans-smart (writer: Andy Hobsbawm)
http://www.wired.com/opinion/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars (writer: Thilo Koslowski)
http://blog.utest.com/the-internet-of-things-the-future-of-connected-devices/2013/01/ (writer: Katherine Slattery)
Social Media Influencers (IoT)
#IoT tweets seem to get retweeted often in my experience
@postscapes @iobridge @TheIoT @theliquidagency @AerisM2M
– Who, What & Where is our Audience ?
Guest Post opportunities(Content curators)
http://iot-forum.eu/ .rising (B)
Events & Exhibitions – coming up that could be relevant
Twitter: SHARING TWEET CODE – https://twitter.com/intent/tweet?&text=How%20will%20the%20%23iot%20%23integrate%20our%20lives%20in%202020?%20%23TeamTen%20%
Audience Engagement Plan (2 / 3)
– Who, What & Where is our Audience ?
App Developer Networks
Hardware Suppliers –
Audience Engagement Plan
– Who, What & Where is our Audience?
Can Inbound and Content Marketers , Growth Hackers, Social Media Managers, Community Engagement Officers all learn lessons from local community theatre? Yes! Think of your content streams & campaigns in terms of chapters in a play, you will soon realise that there is magic in engaging with your audience and driving a message and waiting for their reactions. A production company like Fahy Productions has a core aim; “To stage Northern Irish voices and confront social issues in rural and urban communities which can be brought to an International audience.” This production company and the teams that work with them understand the craft that has been built within these multi-skilled teams. From design, to build, rehearsal and performance: it brings together a nexus point of Commerce & Art, through storytelling and Culture.
” It’s the glue between us and the audiences. Lets generate engagement and ignite conversations within our community. Lets do it ourselves, Lets light the fire.” – JP Conaghan
Fahy Productions are a theatre company based in Northern Ireland which strive to produce new and innovative theatre whilst exposing social issues. Together we work to create breath-taking plays to satisfy an audience’s theatre needs. Design and build productions of any scale, size or dimension for theatre. Fahy Productions also offer Artistic Design, Production & Delivery Services.
With Digerati never really being disconnected anymore, the mobile device enables great content from personal networks, to be appear at the press of a button. Now, we have the ability to read, watch or listen to stories, anytime and anywhere. With the upcoming House of Cards Season Two and VGHS Season 3, these audiences know what they want.
Robert De Niro and Jane Rosenthal have spoken about the effect of technology on storytelling and filmmaking. De Niro called video-sharing app Vine an “interesting thing,” and seems open to the possibility that it could be a very clever and creative tool.
“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.” – Robert De Niro
Last year’s Tribeca festival featured a Vine competition where users can submit their six-second videos for consideration in a wide range of categories. So these stories didnt exist in this capacity 12 months ago. The content, experiences & conversations were non existent. Now, because the cost of creation and production has been lowered, we have a convergence of owned, earned, shared, paid media.
So how do we differentiate the content? The real value is in the craft of how the story is told. These are the ideas, discussions and conversations that intrigue and engage with the audience. If you are in Derry, I recommend you see some of this great content and attend this upcoming show ‘All There Is’ more information below.
All There is – 10 February 2014 – 15 February 2014
TIME : 8:00pm, VENUE: The Playhouse Theatre, One of Ireland’s leading multi-disciplinary community art resource centres.
WEBSITE http://www.derryplayhouse.co.uk BOX OFFICE: 028 71 268027 , EMAIL : firstname.lastname@example.org
When presented with a problem, there is an intuitive solution that comes to mind for Don Draper, its normally the most immediate and easiest resolve to this problem. But for better engagement and group buy in, what normally happens is that he taps into the observations, perceptions & memories of Richard (Dick) Whitman and reveals them. We actually see two different characters that you really get to know while watching the series MadMen.
Don Draper and Richard Whitman are clearly identifiable, they have their own beliefs, they make choices. As shown in this clip, both a #system1 and a #system2 thought process is revealed during this Hersey pitch. You can see in just under 4 minutes the audience experiences an unexpected joy or inspiration, followed closely with the painful experiences and very similar automatic association of painful tales of Richard Whitmans childhood.
The biggest lesson that can be learned from the Hershey’s pitch is that “Everyone has their own story to tell”. That is what makes us human and this is what connects us. Look into the statistics, look at the sources where the most engagement comes from, look at what types of conversations and what types of content is being shared right now. What is the context of this human message or affection? If your delivering high quality content, then this lowers the barrier to entry. Actually being able to identify the context in which decisions, conversations and observations are made by your audiences/users, will drive systematic improvements.
Like Pardot have shown in this infographic, there are ‘innovations’ in Marketing Automation. These technologies are in the marketplace to support the large corporations traditional Models. Which is fine, because the budgets that are being spent doing the same thing that has always been done, are normally greenlit by Fat Hippos that are disconnected customers. But imagination and creativity cannot be plotted on any graph.
The Internet of Things
A Fridge, mobile, tablet, laptop, Wearable Device or a Table in a local Bar – The Internet of Things is an exciting contextual stream of Data, but at what cost? Imagine you walk into a bar, and place your mobile on the table and enjoy while a Personal Contextual Assistant (PCA) greets you. By the magical powers of The Internet of Things: mobile payments, NFC, WiFi & Context, you can order, eat,enjoy, pay, tip & review, whilst getting the best service YOU could ask for.
“Hello [First Name], Welcome to [Bar Name, followed by Slogan] What can we get you today? Shall I order you a [Your preferred Beverage] while you look at our menu?”
I imagine the above said in Scarlett Johanssons voice from the Movie ‘Her’.
We want all the things that we have now, and plus more stuff … GIMME STUFF! Yes, all that extra relevant content is where the awesome sauce is at. BUT, heres where things get a little bit tricky. I also want you to make it more relevant to me, suggest things that people in my Network like, provide me with options based on people I trust, communicate with and follow.
Oh, and also give me the answers, to everything, everywhere, at anytime on a Fridge, mobile, tablet, laptop, Wearable Device or a Table in a Bar that I’m at … but also please respect my privacy. “You’ve almost finished [Your preferred Beverage], would you like another? *finger swipe* Thank you, Just one moment and I’ll add that … [Bar Name, followed by Slogan] [Your preferred Beverage] is on its way – if you need anything, just ask” – said the PCA to everyone. #creepy ?
Look for the signals
Is that what the future holds? Are public interactions being contextualised via personal devices and PCA technologies, as we build Individual networks? Scobleizer seems to think so with his book the Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.
Now indulge me for 20 seconds and think about how you found this article. A clicked hastag, an email or maybe you just noticed the candid author photo by Susanne Skretteberg Andersen in Norway. Does that matter? Whos analysing that? As a content creator, this journey is more important to me than it is to you, right? So what about our entertainment and our ever increasing Internet Video consumption.
Think about your favorite Netflix season or your favorite Youtube channel … yes that one that you secretly enjoy (as do millions of others, so its ok) and then place yourself in a different location while consuming this content on a Fridge, mobile, tablet, laptop, Wearable Device, at a bustop or on a Table in a local Bar.
I like to think theres an algorithm working while I am watching this content. Hopefully there is a scaled attribution model that is sending out signals/code, so that in the future relevant content will present itself to me when I request it. So this makes me think, is this the future of interactive content & advertising? If at the end of the above short video, you realised there is a series or season linked to the video, would you commit your time to it? Now think about a thoughtleader, celebrity, character or brand that you follow. Take Michael Jackson for example, *pours out drink*, if he delivered this service to you, would you be more inclined to engage with it?
I love that movie #wheresmyhoverboard … ahhh so yes, the exciting thing is that the landscape hasn’t fully formed and is still molten. As with all of these shifts in Technology, Social & Media they still require abit of legwork.
Which reminds me I’m off to another fun project! Wish me Luck … or Context!
I want you to imagine this wonderful thing. Just flash dream of the last time you got together with your family to relax in the garden or go to the beach. Ever taken a polaroid to capture thesemoments and keep them with you? Custom thumbnails in YouTube are abit like that, right? Maybe not: Have you ever seen on YouTube Short-form? Branded Web Series? or Long-Form season like House of Cards. Is it for casual entertainment, special interest, docs or investigative / reports. Are the topics mainly music videos, fashion, magic, comedy, drama or Cats? #allthecats
Do you want to know the reasons why you love a particular piece of Media, like Walt Disneys Fantasia, as featured above … Or the great work that Vice Media deliver? Do you even care if you never know? Is part of the fun for the audience in searching/finding these storytellers, Tales of Unicorns and strange places? Is it even something that anyone really even worries about it? That depends, Are you buying or selling? Its a Nexus point of Commerce & Art.
The exciting thing, is that we all can explore this new form of distribution.
“We demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it. “
Audience wants the control – let them decide! Give Users Control, What They Want, When They Want It
“I Would’nt Worry About it! – said a Jjyrating Hippo
Dont fake it, like those fat incompetent Jjyrating Hippos. Also, and most importantly, dont feed the Hippos. They are just plain fat. This is now a nexus of commerce & Art. Learn from your journey. Push your boundaries. All of Us are Responsible for Ensuring We Live our Values. You question actions inconsistent with our values. That is part of the Courage value. Akin to the honor code pledge: “I will not lie, nor cheat, nor steal,nor tolerate those who do”
All the points go to you, if you have read this far and resisted that urge to click off & YouTube or Netflix: Fantasia, Vice Media or hippos. Because you are awesome, please share, tweet, like & favorite. Heres a Magic Cat Vine for your troubles. 🙂