Evolution of #Narrative forms. #Content always needs the craft of a #Storyteller. #MagicCatVine [1/2]

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Na-Na Na-Na Na-Na Na, Cat Beard!

Cat Beardage is a wonderful example of narration that demands engagement. Below, I outline simple tips for anyone crafting engaging content, digital experiences & contributing to ongoing conversations. In this post, lets first agree that Content Marketing is important for 2014. And Cats … well of course cats, because they’re Magical … Right? [Click Bait]

Content Strategists and User Experience Consultants in both B2B & B2C are scrambling to get ahead on forecasting  – The Future of Marketing 2014. The ‘What does the Future hold’ books and “Over 9,000 ways to win at Social Media Marketing … ” lists are being touted as they excitedly return from the holidays. As if to find meaning in what the New Year brings, they are planning, testing and bench-marking new standards, based on warm fuzzy feelings of what has always worked and what they are comfortable with.

   Little Fat Bitches believe its time to deliver their next batch of puppies.

Yes, basically, for those Little Fat Bitches, they believe that its time to deliver their next batch of puppies. NO! No-one wants to see the same shit repackaged from last year, because the context has changed. Consider; Snapchat gets MoMoney from Investors. After Facebook tries to buy them. When there is considered to be more Mobile Devices Than PCs for First Time –  Ever! Shouldn’t everyone be thinking about how we now use Facebook, Linked in or Twitter? We could argue cats & dogs all day about which channels are best suited to which content. The fact is that the audience of new urbanists, millenials and even old school MySpace-ers are no longer all in one place for you to shout at. This is now the Age of Context: mobile, location, sensors and soon we will suddenly be wearing it, if we are not careful.

Oh Shit -wheres my charger? Look, I cant leave without my mobile char … oh here it is.

Battery permitting, the rapid rise of apps, internet of things, wearables and messaging technologies mean we hold Twitter, Snap Chat, Vine, Google+, Facebook and Keek close to our hearts all day long.

Magic Cat Vine

Within six months, Vine has surpassed any other app by a long margin. The magical part in the below Cat Vine is not that it has branded product placement or that it features a well known film. This is a Magic Cat Vine because it is well crafted by the Storyteller. Your Content must be deeply linked to your strategy, create an Emotional Connection, whilst also being contagious, malleable & uncontrollable.

Go ahead and involve your audience, ask them a question –  engage with them about the content, encourage debate or conversation, by lovingly using #MagicCatVine. If you allow your content to be accessible to everyone, let it be inherently mobile and allow the audience to have a voice/conversation with you – then that’s where the goodness is at.                                                  …. Part 2  to Follow   #AllThereIs [2/2]

 

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#CMO Advice: #StartAChange in #2014 with #agile #marketing #thoughtleader

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 Stop! Look Up. Get rid of that Spreadsheet!

Here are some New Year Reflections looking forward to 2014: I was in the library, late one night or early one morning, whilst building spreadsheet pivot tables for Aerospace Manufacturing Processes, I was twitching on my 4th litre of Tesco Kick and decided to watch a @Scobleizer Video in order to zone out. He was upset that Nick D’Aloisio of Summly, didn’t turn up to his interview – So instead he published an Video Insight into a company called MindJet.

MindJet – Realtime Mobile Collaboration

So the video details projects, lists, tasks and cloud integration of processes, cross team collaboration, frictionless working, visibility on comments. The company was called Mindjet and the CEO, Scott Raskin, talked mobile, collaboration and mindmapping. After spending my time in the library focusing on how APQP & PPAP in the Automotive/Aerospace industries, really understanding the importance and how it has been implemented at companies like Toyota & Airbus – it suddenly clicked!

Agile Supply Chain

FMEA, SPC, DFSS, SCRUM, QMS, Kaizen, Lean Techniques, Process Improvement were becoming more important as manufacturing technology, businesses and marketing converged. I like disruption especially in a real-time, cloud based digital business environment. The course I was studying at the time was BSc in Aerospace Technology with Management and these supply chain skills would become vital for APQP & developing efficiencies in any business.

Since I had also been trying to collaborate on a startup project with a friend (living on the coast at the time) we completed HUGE spreadsheets on Zoho Docs. I was looking for realtime software / platform that enabled users to collaborate on agile dashboards across any/all industries. It seemed that I could integrate the techniques/studies that I was learning with the start up business that I was building, as well as apply these techniques to ensure the growth of the fledgling startup. I’m hopeful that this convergence of technology, business and marketing will mean huge growth and disruption in 2014.

“As agile grew to prominence in engineering and product, it made sense to call it what it actually was: Agile Marketing”.

Jascha Kaykas-Wolff  @kaykas